Native Launches Reformulated Moisturizing Body Wash Designed to Gently Cleanse and Hydrate Skin

The hydrating body wash from Native features an upgraded formula designed for 24-hour moisturization and gentle cleansing.

SAN FRANCISCO--(BUSINESS WIRE)--Native, the personal care brand known for their clean, simple and effective formulas, announces an upgraded Moisturizing Body Wash—a hydrating body cleanser designed to help combat dry skin while washing away dirt and impurities. Infused with real shea butter, the luxurious formula leaves skin feeling healthy, smooth, and hydrated for up to 24 hours.

The upgraded Moisturizing Body Wash formula delivers a gentle yet effective clean while helping maintain the skin’s natural moisture balance. Free from sulfates, parabens, petrolatum, and dyes, the thoughtfully crafted formula delivers 4x more moisture than leading moisturizing body washes, creating a rich lather and an elevated shower experience.

With sublime scents and powerful hydration, Native’s Moisturizing Body Wash expands the brand’s growing body care collection and reinforces its commitment to creating simple, effective personal care products made with thoughtfully selected ingredients.

• Available Scents:
  • Cocoa Butter & Vanilla Moisturizing Body Wash: Soaking into a tub of creamy goodness. A rich mix of coconut, milk, and vanilla cream notes. Soft and satisfying.
  • Lily Milk & White Sage Moisturizing Body Wash: Steeping a fresh pot of tea on a weekday afternoon. A boost of floral and woodsy notes with a touch of green tea. Cozy and uplifting.
  • Shea Butter & Almond Moisturizing Body Wash: Cocooning in a bed of cashmere on a cold winter day. A sweet blend of almond milk, vanilla, and honey notes. Rich and luxurious.
  • Night Jasmine & Walnut Moisturizing Body Wash: Walking under a canopy of blossoming trees at midnight. Notes of jasmine, rose, honeysuckle, and musk. Flowery and fragrant.
  • Peach & Orange Blossom Moisturizing Body Wash: Sitting on the grass while the summer sun kisses your skin. Bright notes of peach, citrus and a hint of jasmine. Sweet and happy.
  • Lemon Balm & Bamboo Moisturizing Body Wash: Exploring a bamboo forest as a breeze brushes your face. A medley of yuzu, ginger and green leafy notes. Lush and refreshing.
• Key Benefits Include:
  • 24-HR Moisturizing Body Wash with only 12 ingredients
  • Provides 4x more moisturization for the skin than the leading moisturizing body wash
  • Made with real Shea Butter
  • Leaves skin feeling healthy, smooth, and hydrated for 24 hours
  • Free of sulfates, parabens, petrolatum, and dyes
  • Vegan & Cruelty Free
  • Available in 6 new scents, exclusive to Moisturizing Body Wash

Consumers are increasingly seeking hydrating body wash formulas that balance effective cleansing with skin moisture. Many traditional cleansers can leave skin feeling dry or tight, creating demand for body washes that help support skin hydration while still delivering a thorough clean.

Native developed Moisturizing Body Wash to meet this need with a formula that emphasizes simplicity, ingredient transparency, and everyday performance.

“Body care should work as hard as your skincare. Now more than ever, consumers want products that are more than just a cleanser—they want skin that looks and feels hydrated and healthy,” said Christopher Talbott, Chief Executive Officer at Native. “With Native’s Moisturizing Body Wash, we focused on delivering lasting hydration with ingredients like real shea butter, while maintaining the simple, thoughtfully formulated approach our customers expect from Native.”

The Native Moisturizing Body Wash is available now at:

• Nativecos.com
• Available for purchase at major retailers, including Target, Amazon, and Walmart
• MSRP: $13

About Native

Founded in 2015, Native reimagines personal care with simple, clean, and effective products made for everyday life. Crafted from naturally derived ingredients and free from aluminum, parabens, sulfates, and phthalates, Native delivers high performance without compromise. The brand’s full-body portfolio, including deodorant, body wash, body scrubs, mineral sunscreen, hair care, and skin care, is available at nativecos.com and major retailers nationwide. Known for fan-favorite scents, playful limited editions, and a commitment to thoughtful innovation, Native continues to make personal care easy, safe, and enjoyable. Follow @native on TikTok, Instagram, and Facebook.