Blake’s Hard Cider Makes Summer Fun a “Shore Thing” with Exclusive Michigan Launch

New vodka-based lemonades and summer fun “insurance” sweepstakes from craft beverage leader keep summer fun smooth sailing ahead of national rollout

ARMADA, Mich.--(BUSINESS WIRE)--Now that summer has officially arrived, Blake’s Hard Cider is inviting fans to dive into the season and "find their shore" with an exclusive preview only available in Michigan.

Today, the fruit-forward craft beverage innovator announces the statewide introduction of Shore Thing, a line of vodka-based lemonades for lake days, shore sunsets, and all the good times in-between.

Smooth Sailing & Easy Drinking

Crafted for those who prioritize crisp, refreshing beverages, Shore Thing blends vodka with simple ingredients and the authentic fruit expertise Blake’s is known for. At 5.5% ABV, Shore Thing offers an approachable yet sophisticated ready-to-drink experience.

"Growing up in Michigan, you learn that the shore isn't just a place, it’s a feeling of being exactly where you want to be," said Andrew Blake, founder and CEO of Blake’s Beverage Company. "With Shore Thing, we wanted to capture that effortless summer feeling in a can. Testing this brand close to home allows us to celebrate our deep Michigan roots first. It’s about more than just a great-tasting vodka drink; it’s about ensuring that wherever you are—on a boat, at a BBQ, or just in your own backyard—you’ve found your shore."

While our Michigan customers will get the first taste during this exclusive 2026 test launch, Blake’s Beverage Company is already planning a full-scale national launch for Spring 2027.

Whether you're packing the cooler for a boat day, heading to a shoreline picnic, or gathering for a poolside hang, Shore Thing is the new go-to drink to bring your to the shore state-of-mind, wherever you find yourself.

Blake’s Celebrates 12 Weeks of Summer with Shore Thing Summer Fun "Insurance"

Summer plans don’t always go according to script. Between canceled flights and underwhelming parties, the season of fun can be unpredictable. While travel insurance covers your flight, there has never been a policy to protect your vibe. That is, until now.

That’s why Blake’s created “Shore Thing Summer Fun Insurance.” A not at all real insurance policy, but a sweepstakes for a chance to win a Shore Thing Summer Survival Kit. Starting June 29, 11 Weekly Winners will receive the kit packed with a beach chair, cooler tote bag, and a beach towel, plus a $50 VISA e-gift card.

The 12th Grand Prize Winner will receive the full Shore Thing Summer Survival Kit, the $50 VISA e-gift card, plus an additional $500 e-gift card to put toward a dream vacation rental.

From June 21 until Sept. 6, consumers can enter their summer bummer “claims” by voting for which summer bummer is the worst at https://swpp.me/e/blakesshorething.

For more information or to find a Shore Thing retailer near you, visit blakeshardcider.com.

About Blake’s Beverage Company

Blake’s Beverage Company is a leading craft beverage producer with a family of brands committed to quality, innovation and authentic fruit-forward flavor. With roots on a 1,000- acre orchard in Armada, Mich., Blake’s Beverage Company now includes Blake’s Hard Cider, Austin Eastciders and Avid Cider Co. As the company continues to expand its national footprint, Blake’s Beverage Company remains grounded in its farm crafted origins – bringing bold, fruit-forward beverages to consumers across the country.