Acxiom’s Real ID Powers Brand-Owned Customer Identity

Acxiom empowers brands to own their data, identity, and agentic future

CONWAY, Ark.--(BUSINESS WIRE)--Acxiom^®, the connected data and technology foundation for the world’s leading companies, enhances Real ID for connecting data and activation across the brands’ marketing ecosystem.

Brands can own their unique customer identity graph and data assets with Real ID cloud-native resolution and interoperability across marketing and advertising technology and identifiers.

Now the identity and data layer of Omni, Omnicom’s marketing intelligence platform, Real ID delivers the industry’s most trusted data with a 2.6 billion global audience. This enables agencies and brands to unify first-, second-, and third-party data into a single foundation that powers faster activation, sharper personalization, and measurable business outcomes. The same foundation underpins the platform's agentic AI capabilities, ensuring intelligent agents operate on accurate data at global scale.

“As the concept of neutrality comes under fire, Acxiom Real ID’s promise of transparency and data ownership gives brands an alternative to black box vendors,” said Jarrod Martin, CEO of Acxiom. “Connected data and identity are enterprise assets that should be owned and governed by the brand. We empower brands to take control of their agentic future.”

Acxiom’s Real ID is advancing a more connected ecosystem across online and offline data by embedding identity and interoperability directly into leading marketing and cloud platforms.

• Natively integrated identity: With Real ID natively available in Acxiom partners’ platforms, brands can now keep valuable customer data in their own environment for identity management, activation, measurement, or data collaboration. With a glass box approach, brands have more transparency and control. The Real ID graph is accessible to a brand directly without data movement.
• Real ID digital recognition: Powered by Real ID and Acxiom’s digital identity graph, digital recognition connects digital signals to its proven offline identity assets for greater precision and scale. Unlike other solutions built only for advertising use cases, this solution delivers customer recognition, rich intelligence, and open omnichannel orchestration. Clients using digital recognition achieved a 10% increase in website conversion rates, up to 50% higher recognition rates for email retargeting, and 57% lower cost of acquisition.

“Acxiom has invested in making Real ID ubiquitous across any ecosystem a brand chooses," said Keith Camoosa, Chief Product and Technology Innovation Officer at Acxiom. “We’re turning identity into a universal layer that powers activation, collaboration, and measurement within the tools and environments brands already use.”

To learn more, visit Acxiom’s website.

About Acxiom

Acxiom puts data to work, solving complex challenges for the world’s leading brands and agencies. As the connected data and identity foundation for Omnicom (OMC), Acxiom unifies, connects, and prepares data for AI-driven marketing and decision-making, maximizing technology investments. As leaders in data ethics and governance, Acxiom brings a privacy-first approach to serving clients globally, with locations in the U.S., UK, Germany, China, Poland, and Mexico. Connect with Acxiom on LinkedIn and discover more at Acxiom.com.