VENU+ Brings Next-Generation Guest Experience Technology to Al Shallal Theme Park

First Saudi Arabian deployment of VENU+’s GoPod locker technology supports continued Middle East expansion and growing demand for modern attraction infrastructure

JEDDAH, Saudi Arabia--(BUSINESS WIRE)--VENU+, a leading global provider of tech-enabled guest mobility, storage, and entertainment solutions today announced the upcoming deployment of its GoPod® Locker technology platform at Al Shallal Theme Park, one of Saudi Arabia’s most recognized amusement destinations. VENU+ is backed by ZCG Private Equity, the private equity arm of Z Capital Group (“ZCG”), a privately held global firm.

The installation, scheduled to go live in Summer 2026, marks VENU+’s first customer deployment in the Kingdom of Saudi Arabia and represents another milestone in the company’s accelerating global expansion across high-growth tourism and entertainment markets.

Located in the heart of Jeddah near the city’s Formula One circuit, Al Shallal Theme Park has long served as a premier entertainment destination for local families and visitors. Through the deployment, VENU+ will implement its proprietary GoPod® locker system, enabling guests to seamlessly rent and access lockers through the company’s integrated software platform under a revenue-sharing model with the park.

“The attractions industry is evolving rapidly as operators seek more seamless, technology-enabled ways to engage today’s guests,” said John Dunlap, Chief Executive Officer of VENU+. “As tourism and experiential entertainment continue expanding globally, VENU+ is uniquely positioned to help destinations modernize infrastructure, elevate the guest journey, and create more connected, efficient, and personalized experiences at scale.”

The announcement follows a series of recent milestones for VENU+ across the Middle East and other rapidly expanding tourism markets. In neighboring Bahrain, the company recently completed deployment of its GoPod® Locker technology at Janat Dilmun Waterpark, while additional projects remain underway across the region, including a major new waterpark development in Dubai expected to open later this year.

As attractions operators increasingly prioritize convenience and frictionless guest engagement, VENU+ continues investing in technologies designed to modernize venue infrastructure and reimagine the guest experience across entertainment destinations worldwide.

The deployment at Al Shallal Theme Park reflects continued momentum behind VENU+’s global growth strategy as the company expands into high-opportunity markets and continues developing next-generation technologies designed to meet the evolving expectations of modern consumers and destination operators alike.

About VENU+

VENU+ is the world’s leading provider of full-service, tech-enabled solutions that generate revenue and improve the guest experience for entertainment destinations worldwide. Its offerings include guest mobility, smart lockers, souvenir coins, photo capture, and entertainment solutions. VENU+ operates in all 50 U.S. states and across 13 countries on four continents, setting the global standard for world-class products and services for more than 42 years.

VENU+ is backed by ZCG Private Equity, the private equity arm of Z Capital Group, LLC (“ZCG”), a leading, privately held global firm.

About ZCG

ZCG is a leading, privately held global firm comprised of private markets asset management, business consulting services, and technology development and solutions. ZCG’s investors include pension funds, endowments, foundations, sovereign wealth funds, central banks, and insurance companies. For almost 30 years, ZCG Principals have invested tens of billions of dollars of capital. ZCG has approximately 400 professionals across five countries and is headquartered in New York. For more information, visit www.zcg.com.