Swisslog Healthcare Names Christina Liebman VP of Global Marketing and Communications

Two-decade marketing veteran will lead global brand strategy and strengthen go-to-market execution

WESTMINSTER, Colo.--(BUSINESS WIRE)--Swisslog Healthcare, a leading supplier of pharmacy and transport automation solutions, has appointed Christina Liebman as Vice President of Global Marketing and Communications. Liebman brings more than two decades of experience leading global marketing organizations across enterprise, mid-market, and growth-stage companies, with expertise spanning brand development, demand generation, corporate communications, and go-to-market strategy. Based in Swisslog Healthcare’s North America headquarters in Westminster, Colorado, Liebman will lead the global marketing and communications strategy, accelerate demand generation, strengthen customer engagement, and support the company's next phase of growth and market expansion.

"Christina brings a rare combination of strategic vision and hands-on execution that will directly benefit our customers and partners around the world," said Cory Kwarta, CEO of Swisslog Healthcare. "Her collaborative leadership style, data-driven approach, and deep experience across global organizations make her an exceptional fit for Swisslog Healthcare."

Liebman's appointment comes as Swisslog Healthcare continues to expand its reach and impact across global healthcare markets, especially with its offerings for robotics and automation solutions. Her ability to build connected, high-performing marketing organizations positions her to help hospitals and health systems around the world discover how pharmacy and transport automation can improve patient care, reduce operational waste, and stabilize supply chains.

"What drew me to Swisslog Healthcare was the opportunity to help shape the next phase of growth for a company that is transforming healthcare through automation," said Christina Liebman, Vice President of Global Marketing and Communications, Swisslog Healthcare. “There is a strong foundation already in place, and I am energized by the opportunity to build on that momentum by strengthening brand, demand generation, storytelling, digital transformation, and engagement to create lasting impact for the customers we serve."

Throughout her career, Liebman has led marketing transformations that increased pipeline growth, improved go-to-market execution, and strengthened brand visibility across global organizations. Liebman joins Swisslog Healthcare from Beeline, where she served as Vice President of Growth Marketing. Prior to that, she served as Senior Director of Global Marketing and Communications at Trimble, where she led a global marketing team supporting the Autonomy and Agriculture businesses. Her background also includes leading global marketing and digital strategy at Advanced Energy Industries and directing integrated and digital marketing at Emerson Automation Solutions. Liebman holds a Master of Business Administration in Marketing from Regis University and a Bachelor of Arts in Psychology from the University of California, Santa Barbara.

About Swisslog Healthcare

Swisslog Healthcare provides pharmacy workflow automations through robotic solutions and operational technology that enable hospitals and health systems to assist providers in treating patients across the continuum of care. Integrating transport and pharmacy automation, value-added services, and intelligent software, Swisslog Healthcare enables healthcare providers to respond to patients' needs quickly and with greater accuracy. The company minimizes many sources of operational waste, so providers achieve higher levels of productivity to impact the well-being of patients in positive ways. For more information, visit www.swisslog-healthcare.com.