Glia Launches AI Outreach as a Growth Engine for Banks and Credit Unions

New AI-Powered Outbound Voice and SMS Solution Helps Financial Institutions Grow Deposits, Strengthen Customer and Member Relationships, and Proactively Reduce Delinquency

NEW YORK--(BUSINESS WIRE)--Glia, the #1 Banking AI platform, today announced Glia AI Outreach, a new AI-powered outbound engagement solution to help community and regional financial institutions reach customers more proactively and personally while helping customer care teams do more without adding staff.

Purpose-built for the demands of high-trust, relationship-driven community banking, Glia AI Outreach helps banks and credit unions proactively connect with customers and members through outbound voice and SMS messages regarding important financial moments — CD renewals, loan payment reminders, new account opportunities and more.

“For many community financial institutions, proactive outreach is difficult to scale,” said Justin DiPietro, Glia’s chief strategy officer and co-founder. “Teams are stretched thin, and manual outreach takes time they don’t have. Predictive dialers don’t fully solve the problem because they consume valuable frontline capacity while delivering low contact rates, with as many as 80% of calls going unanswered or landing in voicemail. As a result, many regional and community institutions decide it’s just not practical to consistently engage customers and members before key opportunities or risks emerge.”

Glia AI Outreach leverages a range of AI agents trained for high-impact banking scenarios where proactive outreach can benefit both the customer and the institution. The solution can initiate outbound conversations automatically, answer common questions in real time, handle objections and seamlessly transfer qualified opportunities to human representatives with full conversational context preserved:

• For deposit retention, Glia AI Outreach contacts customers and members with upcoming CD and share certificate maturities, helping them understand their renewal options before they consider moving their funds elsewhere. Often, financial institutions lack the staff capacity to manually handle large renewal lists, which can lead to missed opportunities for strengthening relationships and retaining deposits. With automated outreach, institutions can reliably engage every eligible customer without adding operational strain.
• For deposit growth, the solution helps financial institutions turn indirect loan borrowers into broader banking relationships through proactive outreach regarding deposit products and primary accounts. Instead of relying on time-consuming cold calls, teams can focus on customers who show real interest and intent.
• For payment outreach, the platform can remind customers and members about loan or credit card payments before they become overdue or after missed payments. Automated reminders and self-service options, such as internal transfers, help customers stay on track financially while also helping institutions reduce delinquency and late-stage collections costs.

Glia AI Outreach enables customer care teams to capture their outbound opportunities without adding headcount, keeping frontline teams available to focus on the personal relationships and trusted guidance community institutions are known for — even as consumers increasingly expect the convenience, responsiveness and always-on experiences offered by megabanks and fintechs.

“Community banks and credit unions already have the advantage consumers want most: trusted relationships,” DiPietro said. “But institutions need a way to scale those relationships as customer expectations continue rising. Glia AI Outreach helps financial institutions combine the personal service they’re known for with the proactive, always-on engagement consumers expect today so they can thrive amidst increased competition.”

Unlike generic AI solutions, Glia AI Outreach is built specifically for the operational, compliance and trust requirements of banking. The solution is powered by Glia’s agentic framework, which continuously pairs institutional knowledge with agentic AI to deliver a Banking AI Operating System that improves customer interactions across both AI and human engagement.

Glia AI Outreach also includes the company’s broader banking AI safeguards, including Glia’s contractual guarantee against AI hallucinations and prompt injections. The solution builds on the company’s broader mission to help community and regional financial institutions grow without losing the personal touch that sets them apart.

Additional information on Glia is available at www.glia.com.

About Glia

Glia is the #1 Banking AI platform, empowering community and regional financial institutions to create efficiencies, accelerate loan growth, drive deposits, and deliver experiences that win against megabanks and fintechs. Glia's Banking AI Operating System is a central intelligence layer on top of existing tech stacks, activating an AI workforce of specialized agents that draw from banking data, interaction history, and integrated systems of record. These banking-trained agents automate workflows across voice and digital — from front office to back office — resulting in decreased operational costs and the Universal Banker model. Trusted by 700+ banks and credit unions for its ironclad security and reliability, Glia delivers the industry’s first contractual no-hallucination guarantee. It’s why Glia customers quickly and confidently put Banking AI to work with measurable results from day one. Learn more at glia.com.