Haypp Group Announces ZYN ULTRA Nationwide Launch through U.S. E-commerce Platforms Nicokick.com and Northerner.com

Trusted independent online retailer will make the brand’s newest product portfolio available to verified adult nicotine consumers through compliant direct-purchase channels

WASHINGTON--(BUSINESS WIRE)--Haypp Group, the parent company of Nicokick.com and Northerner.com, today announced that ZYN ULTRA, the latest addition to the ZYN nicotine pouch portfolio, will be available to verified adult nicotine consumers through both U.S. e-commerce platforms beginning June 15.

The launch strengthens Haypp Group’s role as a trusted independent online retailer for leading nicotine pouch brands and expands access to authentic ZYN products through secure, age-verified channels. It follows Haypp Group’s resumption of U.S. ZYN sales in September 2025 through direct supply from the manufacturer.

"ZYN ULTRA represents the kind of product innovation adult nicotine consumers are looking for, and Haypp Group’s role is to make sure they can access it in the right way," said Gabriel De Prado, President, U.S. Market at Haypp Group. "Our mission in the U.S. is not simply to sell nicotine pouches online, but to ensure consumers get the best available products while setting the standard for responsible e-commerce in which compliance with regulation is in the top of our minds. This is achieved through trusted manufacturer relationships, strict age-verification safeguards, and a marketplace built exclusively for adults 21 and older. With Nicokick.com and Northerner.com, we are helping create a more transparent, accountable, and reliable path for adult consumers to access the best products from the brands they trust."

ZYN ULTRA is a new and unique product in the ZYN portfolio, providing adult tobacco or nicotine users with a 20-pouch can, an increase from the flagship lineup's 15-pouch format. With a lower list price per pouch, ZYN ULTRA delivers a premium experience and strong value, expanding choices within the brand.

The initial June 15 launch will include ZYN ULTRA 9 mg pouches in eight flavors: Wintergreen Blast, Arctic Mint, Peppermint Frost, Fresh Spearmint, Citrus Zest, Menthol Ice, Signature Smooth, and Chill Mist. A second rollout is scheduled for the end of June, when ZYN ULTRA 11 mg pouches will become available in the same eight flavors.

Through Nicokick.com and Northerner.com, adult consumers can purchase nicotine pouch products via secure, direct-purchase channels with end-to-end safeguards. Each order is processed using technology-driven age and identity verification in line with applicable federal and state requirements, helping ensure access is limited exclusively to customers age 21 and older.

With more than 300 nicotine pouch products available across its U.S. platforms, Haypp Group continues to support a responsible online retail model that connects verified adult nicotine consumers with a broad assortment of established and emerging smoke-free alternatives.

About Haypp Group

Haypp Group is leading the global shift from smoking to oral nicotine products. With roots in the pioneering smoke-free alternative markets of Scandinavia, Haypp uses its regulatory expertise and e-commerce leadership to bring compelling value to over 1.1 million consumers. Operating through eleven distinct e-commerce brands, the Group is active in six countries in Europe and the USA. Haypp Group's e-commerce sites include: Snusbolaget.se and Northerner.com.

About Nicokick

Nicokick.com is the leading U.S. online retailer for nicotine pouches, offering more than 300 smoke-free, tobacco leaf-free products from well-known and emerging brands. As a responsible retailer, Nicokick upholds a strict age and identity verification process that ensures all orders are bought and shipped to verified adults, 21 and over. Nicokick is committed to offering nicotine alternatives to all Americans, and in particular supports military, law enforcement, first responder, and medical communities with a discount program available through Govx.com. For more information, visit https://nicokick.com/us.

About Northerner

Founded in 1998, Northerner.com has grown to become one of the world’s largest online retailers of nicotine pouches. Its U.S. platform features 200+ modern tobacco leaf-free products from leading and emerging brands. Dedicated to responsible retailing, Northerner uses robust age and identity verification prior to allowing any transaction on site. Northerner is committed to offering nicotine alternatives to all Americans and, in particular, supports the military, law enforcement, first responder, and medical communities through a discount program available through Govx.com. For more information, visit www.northerner.com.