Cuervo Tequila is Now the Official Sponsor of Your Summer Fridays

The world’s #1 selling tequila¹ is on a mission to get you off work by 1 p.m. every Friday, all summer long – and is buying the first round of margaritas

JERSEY CITY, N.J.--(BUSINESS WIRE)--Cuervo^® Tequila, the world's first and best-selling tequila, is stepping in to save Summer Fridays from their greatest threat: the 4 p.m. Friday meeting.

Now through Labor Day, Cuervo is officially declaring Summer Fridays a mandated good time, encouraging margarita lovers everywhere to close their laptops, start their weekends early and Keep It Cuervo all summer long.

To help people reclaim their Friday afternoons, Cuervo is launching Summer Fridays HQ at www.cuervo.com/summer-friday, the internet’s only corporate benefits portal dedicated to getting you out of the office with downloadable excuses, out-of-office templates, cocktail recipes and more. Visitors can also expense a Cuervo cocktail or pour (up to $10 while supplies last) and enter for a chance to win $1,500 toward the ultimate Summer Friday experience.

Cuervo has been in the business of making Friday afternoons better since 1795. Now it’s time to make it official… which brings us to the following VERY important memo from the brand.

CONFIDENTIAL
(Unless You're Reading This at Happy Hour)

TO: All Staff, Margarita Lovers Nationwide, Anyone Who Just Got A 4 p.m. Friday Meeting Invite
FROM: Cuervo Tequila, Department of Work-Life Margarita Balance
DATE: June 12, 2026
RE: Mandatory Fun Protocol: Summer Fridays, Effective Immediately
PRIORITY: URGENT. Cuervo Tequila is Here to Save Your Summer Fridays.

Dear Margarita Lovers Everywhere,

The proliferation of 4 p.m. Friday calendar invites has reached a crisis point: Summer Fridays are in danger. After careful internal review, Cuervo Tequila has determined the most effective countermeasure is a Cuervo Margarita, sipped away from the office, preferably on a rooftop, and served in a perfectly chilled margarita glass or poolside with a new Cuervo Canned Cocktail, if bandwidth permits.

Effective immediately, all employees are strongly encouraged to:

• Close their laptops by 1 p.m. on Fridays.
• Relocate meetings to patios whenever possible.
• Replace the phrase "per my last email" with "logging off for the weekend."
• Prioritize margaritas over miscellaneous administrative tasks.
• Keep It Cuervo.

To support this initiative, Cuervo is launching Summer Fridays HQ at www.cuervo.com/summer-friday, the only corporate benefits portal that offers tools and resources to expedite an early departure (no manager approval required), including:

1. Official Doctor's Notes (cough cough)
   Signed by Dr. Marg A. Rita, board-certified in Summer Fridays and highly qualified to diagnose a severe case of “Premature Weekend Onset” and “Chronic Late-Friday Productivity Decline” ailments. Downloadable and ready to submit.
2. Out-of-Office Replies
   Curated out-of-office messages for Cuervo margarita sipping. Copy, paste, log off, done.
3. Reaction GIFs
   For situations where words are insufficient and a margarita-themed GIF communicates everything.
4. Video Call Backgrounds
   Appear office-adjacent while actually being beach-adjacent with a Cuervo Canned Cocktail in hand.
5. Margarita Recipes
   Because a Summer Friday without a margarita is just a Friday, these Cuervo margarita recipes ensure the afternoon is as well-executed as any Q3 presentation.

ACTION ITEMS - CUERVO TEQUILA’S NEW CORPORATE PERK PACKAGE
Friday afternoons were made for margaritas, not meetings, and Cuervo Tequila’s corporate perk package on Summer Fridays HQ has arrived to help. Please complete by close of business and reclaim your Summer Friday afternoons:

• Expense Your Margarita²: Submit one Cuervo pour or cocktail receipt (up to $10) for reimbursement all summer. The only thing you’ll be synergizing is a closed laptop with a Cuervo margarita.
• Enter the Ultimate Summer Friday Promotion³: Six contest winners receive $1,500 to fund the ideal Summer Friday and up to 300 sweepstakes winners receive $25 toward their next Cuervo margarita.
• Log off. Seriously, log off.

CONCLUSION
For generations, workplaces have been powered by coffee. Summer Fridays deserve something bolder and more fun. The water-cooler conversation belongs on a patio. The work-bestie plans deserve to escape the group chat. The memes deserve to become real-life laughs. We call it the Cuervo Effect. This summer, Keep It Cuervo. The first margarita is on us.

Regards,

Cuervo Tequila, The Official Sponsor of Summer Fridays

High-res image assets can be found HERE.

ABOUT CUERVO TEQUILA
Cuervo is the first tequila and a Mexican family-owned brand since 1795. Cuervo is the largest producer of tequila throughout Mexico and around the world. Utilizing craftsmanship handed down through 11 generations of the Cuervo family, the Cuervo portfolio includes Cuervo Especial^®, the world's best-selling tequila, Cuervo Tradicional®, Reserva de la Familia^® by Jose Cuervo^®, Cuervo Canned Cocktails, Jose Cuervo Golden Margarita^®, Authentic Jose Cuervo Margaritas^® and Jose Cuervo Margarita Mix^®. For more information, visit www.cuervo.com.

Trademarks owned by Becle, S.A.B. de C.V. ©2026 Proximo, cuervo.com. Please drink responsibly.

^1IWSR Global Database – 2024

^2Offer ends 9/11/26 on a purchase made on a Friday** during the offer period (“Qualifying Event”). Limited quantities available & offer valid only while supplies last. Must be 21+ years of age to participate. Offer valid on purchases made in & by legal residents of AK, CA, CO, CT, DC, FL, GA, IA, IL, KS, LA, MD, MI, MN, MO, MS, MT, ND, NE, NH, NM, NV, NY, OH, OK, PA, RI, SC, SD, VT, WA, WI, WY & all U.S. military bases. **Valid purchase dates are: 5/22/2026, 5/29/2026, 6/5/2026, 6/12/2026, 6/19/2026, 6/26/2026, 7/3/2026, 7/10/2026, 7/17/2026, 7/24/2026, 7/31/2026, 8/7/2026, 8/14/2026, 8/212026, 8/28/2026, 9/4/2026 & 9/11/2026. Limit ONE (1) rebate per receipt & submission, maximum of THREE (3) rebates per person during the Offer Period. Subject to full Terms & Conditions at https://cuervo.com/summer-friday/rebate/. Message & data rates may apply. Sponsor: Proximo Spirits, Inc. (“Sponsor”), 3 Second Street, Suite 1101, Jersey City, NJ 07302.

^3NO PURCHASE NECESSARY TO ENTER OR WIN. A purchase will not increase your chances of winning. Begins at 12:00 a.m. ET on 4/1/2026 and ends at 11:59 p.m. ET on 9/30/2026. Open only to legal residents of the 50 US/DC, 21+ years of age. For Official Rules, including how to enter, odds, prize details and restrictions, visit CuervoMargaritaSeasonSweeps.com. Void where prohibited. Message and data rates may apply. Sponsor: Proximo Spirits, Inc. 3 Second Street, Suite 1101, Jersey City, NJ 07302.