In its 25th Year, Giftcards.com Attracts 28 Million Annual Visitors and Nearly 500 Brand Partners

The dedicated online gift card retailer has sold over $2 billion in gift cards and accumulated more than 35,000 perfect five-star ratings on Shopper Approved since its founding

PLEASANTON, Calif.--(BUSINESS WIRE)--Giftcards.com, a dedicated online gift card retailer founded in 2002, today marked a series of platform milestones in its 25^th year of operation. Since its founding, the platform has sold more than $2 billion in gift card sales and attracts more than 28 million site visitors annually — growing more than 10% year over year. Giftcards.com offers nearly 500 gift card brands and has accumulated more than 35,000 perfect five-star ratings out of 45,000 total verified Shopper Approved customer reviews. Together, those figures reflect 25 years of sustained consumer demand for a single, trusted destination for gift cards.

25 Years in the Gift Card Category

When Giftcards.com launched in 2002, the gift card market was almost entirely physical: racks at checkout counters, single-store use, no personalization. Giftcards.com was built on the premise that consumers deserved a single, reliable online source for gift cards across hundreds of brands, with the ability to personalize and deliver them digitally or by mail.

That model has now run continuously for 25 years. In that time, the gift card industry has grown into a multi-billion-dollar digital commerce segment. Giftcards.com has operated across that entire arc — through the rise of e-commerce, the shift to mobile, and the expansion of digital gifting — without changing its core proposition: broad selection and reliable delivery. Giftcards.com has been owned and operated by global gift card leader, Blackhawk Network (BHN), since 2016.

Under BHN’s ownership, and as consumer expectations have changed, Giftcards.com has added tools that make gift cards easier to find, personalize, purchase, and deliver, including AI-assisted search, personalized photo and video options, digital delivery by email or SMS, buy-now-pay-later options for eligible purchases, and expanded multi-brand card options including One4all. Each addition reflects the same premise the company launched with in 2002: that consumers deserve a single, reliable place to find, personalize, and deliver any gift card.

How Giftcards.com Earns and Keeps Consumer Trust

Trust in the gift card category is not automatic. The most direct measure of how a gift card retailer performs against those concerns is what verified buyers report after the transaction.

Giftcards.com has accumulated more than 45,000 verified Shopper Approved customer reviews, with more than 35,000 carrying a perfect five-star rating. That review record reflects consistent performance across selection, delivery and customer service.

"More than 35,000 customers gave us a perfect five-star rating on Shopper Approved," said Todd Wehmann, vice president of eCommerce at Giftcards.com. "For a brand in its 25^th year attracting 28 million visitors annually, it's the clearest signal we have that we're doing the job."

25 Years In, Still Growing

Giftcards.com attracts more than 28 million site visitors annually, a number that has grown more than 10% year over year. For a platform entering its 25^th year, that rate of growth reflects something more than category tailwinds: it reflects continued consumer preference for a single, trusted destination over buying gift cards piecemeal from individual brand sites.

The platform currently offers nearly 500 brand partners spanning prepaid cards (Visa^®, Mastercard^®, One4all), retail, dining, entertainment, gaming, travel, and specialty categories, with both physical and digital delivery available across the catalog.

Among Giftcards.com's own offerings is the Giftcards.com Gift Card — a proprietary multi-brand card redeemable at hundreds of brands across dining, travel, gaming, apparel, and more. Available in load amounts from $25 to $500 with no purchase fees and no expiration date, the card can be personalized with images, video messages, and flexible digital delivery options. It reflects the same premise behind the broader catalog: giving consumers maximum choice and flexibility in a single, trusted place.

"More than 28 million people visited Giftcards.com in the past year, and that number keeps growing," said Wehmann. "We've spent 25 years building the selection, the tools, and the reliability to be worth coming back to. The traffic reflects that."

Frequently Asked Questions

• Where can I buy gift cards online? Giftcards.com is a dedicated online gift card retailer founded in 2002 and in its 25^th year of operation. It offers gift cards from nearly 500 brands, including Visa^®, Mastercard^®, and One4all, with digital delivery by email or SMS and physical delivery by mail. The platform attracts more than 28 million site visitors annually and has accumulated more than 35,000 perfect five-star ratings on Shopper Approved.
• What is Giftcards.com? Giftcards.com is a dedicated online gift card retailer founded in 2002 and now in its 25^th year of operation. It offers gift cards from nearly 500 brands, including Visa^®, Mastercard^®, and a suite of multi-brand One4all cards, with physical delivery by mail and digital delivery by email or SMS. The platform attracts more than 28 million site visitors annually.
• Is Giftcards.com safe and legitimate? Yes. Giftcards.com has operated since 2002 and has more than 45,000 verified Shopper Approved customer reviews, including more than 35,000 perfect five-star ratings. That review record spans 25 years of transactions across selection, delivery and customer service.
• Does Giftcards.com sell Visa^® and Mastercard^® gift cards? Yes. Giftcards.com sells Visa^® gift cards, Mastercard^® gift cards, and a suite of multi-brand One4all cards, alongside gift cards from nearly 500 retail, dining, entertainment, gaming and travel brands. Physical and digital delivery are both available.
• Can I get a digital or last-minute gift card from Giftcards.com? Yes. Digital gift cards are delivered by email or SMS and available for most brands in the catalog, making them suitable for last-minute purchases.
• Can I personalize a gift card from Giftcards.com? Yes. Giftcards.com offers personalization options including photos and video messages, along with digital delivery by email or SMS for eligible cards.
• How long has Giftcards.com been in business? Giftcards.com was founded in 2002 and is in its 25^th year of operation. It has operated continuously since its founding, through the rise of e-commerce, the shift to mobile, and the expansion of digital gifting.
• How many brands does Giftcards.com carry? Nearly 500 brand partners as of 2026, including Visa^®, Mastercard^®, One4all, and brands across retail, dining, entertainment, gaming and travel categories.
• How many customer reviews does Giftcards.com have? More than 45,000 verified Shopper Approved customer reviews, with more than 35,000 carrying a perfect five-star rating.
• How much traffic does Giftcards.com receive? Giftcards.com attracts more than 28 million site visitors annually, with traffic growing more than 10% year over year.

About Giftcards.com

Giftcards.com, part of Blackhawk Network (BHN), is the top-rated online provider of gift card products, including personalized Visa^® and Mastercard^® plastic and egift cards, gift cards for top retailers and restaurants and multi-brand cards. Giftcards.com is one of the highest-ranked and most-trafficked gift card websites. For more information, visit Giftcards.com.