CheckedUp Achieves MRC Accreditation for Point of Care Ad Measurement

Independent Audit Validates Ad Delivery Reporting Across CheckedUp’s Waiting Room TV Network

NEW YORK--(BUSINESS WIRE)--CheckedUp, the leading specialty point of care education platform, today announced it has received accreditation from the Media Rating Council (MRC) for its ad delivery reporting methodology related to TV Video Ad Plays and Explorer Waiting Room TV Engagement across its point of care network. The accreditation follows an audit conducted by an independent CPA firm engaged by MRC and affirms CheckedUp’s adherence to MRC’s rigorous standards for transparency, accuracy, and measurement integrity.

The accreditation represents an important milestone for point of care media as pharmaceutical brands and healthcare media agencies increasingly seek independently validated measurement standards comparable to those used across other established advertising channels.

“At CheckedUp, we believe trust and transparency are fundamental to the future of healthcare media,” said Dr. Richard Awdeh, Co-founder and CEO of CheckedUp. “Achieving MRC accreditation reinforces our commitment to delivering independently validated ad delivery reporting that our pharmaceutical and agency partners can confidently rely on for planning, optimization, and reporting.”

MRC accreditation provides third-party validation that a measurement service complies with MRC standards for media rating research and reporting. The process includes a comprehensive independent audit of methodologies, operational controls, data handling, filtration procedures, and reporting practices.

“Earning MRC accreditation required a deep operational commitment across our organization,” said Jason Dennie, Chief Operating Officer of CheckedUp. “From onboarding and validating office locations, to monitoring device functionality and maintaining reporting integrity controls, every aspect of our measurement framework was evaluated to ensure the metrics we provide are transparent, traceable, and trusted.”

"I congratulate CheckedUp on achieving MRC accreditation, which demonstrates its in-scope ad delivery reporting is materially compliant with MRC’s standards, through an independent and rigorous audit,” said George Ivie the CEO, Executive Director of MRC. “We appreciate CheckedUp’s support of transparency and accountability which benefits the media ecosystem overall."

CheckedUp’s current MRC accreditation specifically covers TV Video Ad Plays and Explorer Waiting Room TV Engagement metrics.

This announcement reflects CheckedUp’s broader commitment to operational excellence, measurement transparency, and advancing accountability within point of care media. As healthcare marketers continue to prioritize measurable engagement and trusted performance metrics, independently validated measurement standards are becoming increasingly important across the healthcare advertising ecosystem.

The Media Rating Council is a non-profit industry association of leading television, radio, print, out of home and digital media companies, advertisers, advertising agencies and trade associations. The MRC’s function is to develop media measurement standards and guidelines for the media industry, as well as conduct measurement audits to ensure MRC-accredited services produce measurement that is valid, reliable and effective. MRC accreditation is a voluntary process, and an audit is required, on an annual basis, to maintain MRC accreditation of the service.

About CheckedUp

CheckedUp is the leading specialty point of care education platform, connecting pharmaceutical brands, healthcare providers, and patients through clinically relevant engagement inside specialty care environments. With a focus on operational excellence, transparent measurement, and measurable engagement, CheckedUp helps healthcare marketers reach patients and providers where healthcare decisions are made.

For more information about CheckedUp, please contact Lyndi Hirsch, Chief Marketing Officer at [e-mail]