Carré Teams Up with Coca-Cola® to Unveil Exclusive Football-Inspired Collection

Partnership turns back the clock to honor football’s most iconic moments, celebrated with an unforgettable in-store takeover

--(BUSINESS WIRE)--a.k.a. Brands Holding Corp. (NYSE: AKA):

What: a.k.a. Brands Holding Corp. (NYSE: AKA), a portfolio of next-generation fashion brands, today announced that Culture Kings’ private label streetwear brand Carré has partnered with Coca-Cola® to debut an exclusive football-inspired collection. Merging Carré’s contemporary streetwear aesthetic with Coca-Cola®’s iconic global heritage, the collaboration is rooted in the intersection of street and sport. Featuring oversized mesh jerseys, faded souvenir graphic tees and caps, and post-game track sets, the collection drop offers a modern tribute to the nostalgic fusion of sport, fashion, and culture, reminiscent of that memorable final match at the legendary Rose Bowl in Pasadena, California – the last time the game was played on U.S. turf.

When: The Collection officially launched June 1 online in the U.S. and at Culture Kings’ Las Vegas flagship store. It will launch June 9 online and in-stores at all Culture Kings Australia and NZ locations.

Quote: “We’re incredibly excited to see the collaboration between Carré and Coca-Cola® come to life,” said Brad Lancaster, Global Head of Brands, a.k.a. Brands. “Our teams have created a collection that truly honors football’s heritage while delivering the bold streetwear aesthetic our customers love. We look forward to celebrating the collection with our customers through an in-store takeover at Culture Kings’ Las Vegas flagship.”

Media Opportunities: On Saturday, May 30, Carré and Coca-Cola® took over the Culture Kings Las Vegas flagship, transforming the ~14,000-square-foot store into a high-energy activation showcasing the Carré x Coca-Cola® football-inspired collection. DJ Drewbyrd performed in-store, complete with a VIP bar experience, football simulator and more.

On Saturday, June 13, the party is moving to Los Angeles for a Culture Kings Summer Kick-Off event at the Hollywood Roosevelt Hotel, celebrating the Carré x Coca-Cola® collection with music by Donavan’s Yard.

To shop Carré products online and to view the collection created in partnership with Coca-Cola®, visit www.culturekings.com.

About a.k.a. Brands

a.k.a. Brands maintains a portfolio of global fashion brands, Princess Polly, Culture Kings, Petal and Pup and mnml. Through these brands we reach a broad audience of next-generation consumers who seek fashion inspiration on social media and primarily shop online. Our brands are hyper-focused on the customer and serving them newness and a seamless experience throughout the entire shopping journey. We leverage a data-driven ‘test and repeat’ merchandising model that allows us to introduce new and exclusive fashion weekly, so our customers are always on-trend. We leverage innovative data-driven insights to authentically connect and engage with customers across the latest marketing platforms. Further, we are committed to showing up for customers wherever they shop, whether that’s online, in-stores or through wholesale channels. Leveraging our industry expertise and operational synergies, we help accelerate our brands so they can grow faster, reach broader audiences, achieve greater scale and enhance their profitability. We believe we are disrupting the status quo and pioneering a new approach to fashion.