5-Year Enrollment Trends for Blues vs. Non-Blues Analyzed by Mark Farrah Associates

PITTSBURGH--(BUSINESS WIRE)--Health insurance companies provided fully insured coverage for approximately 183 million people in 2025, a decrease of over 1.1 million from 2021. Blue Cross Blue Shield (BCBS) association members, parent organizations, and their subsidiaries insured about 37.2% of the total health insurance market. In the latest Healthcare Business Strategy report, Mark Farrah Associates (MFA), www.markfarrah.com, examined health insurance enrollment changes in key segments for Blue Cross Blue Shield (BCBS) and Non-BCBS companies between 2021 and 2025.

Some highlights include:

• Individual enrollment for BCBS companies increased 16.5% over the last 5 years, and non-BCBS companies reported a 78.2% increase during the same period.
• Fully insured Group enrollment, which includes the Federal Employees Health Benefits Program (FEHBP), continued to experience decreases throughout the 5-year timeframe for both Blues and non-Blues plans.
• During the 5-year period, Medicare Advantage (MA) enrollment experienced a 41.7% increase for BCBS plans, and non-BCBS MA enrollment saw an 18.8% increase.
• Total 2025 Medicaid enrollment for BCBS plans was over 14.7 million and 60.2 million for non-BCBS companies.

To read the FREE full text of "Five-Year Enrollment Trends Comparing Blues & Non-Blues Health Plans", visit the MFA Briefs library on Mark Farrah Associates' website.

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About Mark Farrah Associates (MFA)

Mark Farrah Associates (MFA) is a leading data aggregator and publisher providing health plan market data and analysis tools for the healthcare industry. Our product portfolio includes Health Coverage Portal™, County Health Coverage™, Medicare Business Online™, Medicare Benefits Analyzer™, 5500 Employer Health ^PLUS, ASO Employer Health ^PLUS, and Health Plans USA™. For more information about these products, refer to the brochures available under the Our Products section of the website (www.markfarrah.com) or call 724-338-4100. Follow us on LinkedIn!