Prove Appoints Industry Veteran Frances Zelazny to Bring Privacy-Preserving Biometrics to Its Identity Platform

With Zelazny at the helm, Prove establishes the new gold standard for identity, expanding its platform to deliver a new continuous, quantum-resistant layer of assurance

NEW YORK--(BUSINESS WIRE)--Prove, the leader in digital identity, today announced the appointment of Frances Zelazny as General Manager, New Market Innovations, leading the development and commercialization of Prove’s new privacy-preserving biometric and KYC compliance solutions. Zelazny will take the stage at Improve 2026 this week, Prove's annual summit for leaders in digital identity and fraud in Charlotte, NC, to debut the new solutions.

The appointment marks the next step in Prove's platform evolution. For more than a decade, Prove has anchored digital identity in carrier-grade, SIM-authenticated data with a global identity graph spanning 10 billion devices and 2.5 billion verified identities covering 90% of the world's digitally active adults. AI has changed the threat landscape, making fraud cheaper, faster, and more scalable through synthetic identities, deepfakes, and account takeover at unprecedented speed. The convergence of Prove's foundation with biometric inherent-factor authentication is the natural next step: a continuous, quantum-resistant layer of assurance built for the age of AI.

"Frances is one of the most respected minds at the intersection of biometrics, privacy, and enterprise identity strategy," said Rodger Desai, Founder and CEO of Prove. “As AI cheapens fakery and quantum threatens cryptography, the one thing neither can forge is a decade of authenticated human behavior. That's the foundation Frances's biometrics will extend, creating an architecture that leaves attackers nothing to steal. We couldn't be more excited to have her on board."

Zelazny is one of the architects of the privacy-preserving biometrics movement, having spent her career bridging identity innovation, consumer protection, and enterprise commercialization. As co-founder and CEO of Anonybit, she pioneered decentralized biometric infrastructure by sharding biometric data across distributed environments to eliminate the central honeypots that make traditional biometric storage a liability. Before Anonybit, she served as Chief Strategy and Marketing Officer at BioCatch, a pioneer in behavioral biometrics, and held senior roles at L-1 Identity Solutions (now Idemia) and Signals Analytics (now Skai). Zelazny has worked closely with government agencies and multilateral organizations to help shape public policy around the responsible use of biometrics, and has been recognized on the Women in Fintech Power List 100, named one of the 25 Most Influential Women Leaders in Biometric Digital Identity of 2025, and received the SIA Women in Security Forum Power 100 distinction, among other honors.

"What drew me to Prove is what no competitor can replicate: more than a decade of carrier-grade relationships and behavioral data built at scale across financial services, digital marketplaces, crypto, gaming, and other industries," said Zelazny. "Biometrics without that foundation is just another point solution. Built with privacy as a design principle from day one, the combination of the possession factor and the inherent factor becomes the gold standard that is sorely needed in today’s threat environment. Identity assurance that is built on this kind of strong foundation becomes continuous, binding, and compounds in value across every institution that trusts it. That is the shared vision that I came to work on with Rodger and the Prove team."

Prove's biometric solutions are architected as a native layer within existing Prove flows. Liveness detection, document verification, device intelligence, and behavioral trust signals are woven directly into the identity infrastructure itself. Its privacy-first architecture ensures the highest levels of data protection, advancing regulatory compliance and resistance against today’s threats along with emerging challenges like quantum attacks and agentic commerce transactions. The result is a trusted circle of identity that becomes a durable growth lever, enabling faster decisions, higher-value transactions, and more seamless customer experiences across the user lifecycle.

Prove’s biometric solutions are currently in development with a select group of design partners and planned to reach general availability later this year.

About Prove Identity, Inc.

Prove makes identity work – verifying real people, businesses, and agents in real time without friction or guesswork. Trusted by 19 of the top 20 U.S. banks and thousands of leading brands worldwide, Prove helps the biggest names in banking, fintech, crypto, gaming, commerce, insurance, and healthcare grow with confidence.

Prove’s identity verification and authentication solutions streamline onboarding, prevent fraud, and deliver seamless customer experiences across channels. With Prove, identity is no longer a question, it’s proven. Learn more at www.prove.com.