Samsung Canada Brings Canadians Closer to the Game with New Micro RGB Technology

Samsung features Canada Soccer Men’s National Team player Ismaël Koné in a campaign showcasing immersive new Micro RGB TVs for sports fans

MISSISSAUGA, Ontario--(BUSINESS WIRE)--For many Canadians, the love of soccer started at home. Gathered around the TV with family and friends, generations of fans discovered the emotion, excitement and community of the game together, moments that continue to shape Canada’s growing soccer culture today.

As the Official TV and Mobile Partner of Canada Soccer, Samsung Electronics Canada is celebrating the passion that brings fans together through a campaign featuring Canada Soccer Men’s National Team player Ismaël Koné and a new generation of immersive Micro RGB TVs designed to elevate the sports viewing experience.

“At Samsung, we know sports are about more than what happens on the pitch; they’re about the emotion, energy and shared moments that bring fans together,” said Giovanni D’Annibale, Head of HE Division, Samsung Electronics Canada. “Our new Micro RGB TVs, with Samsung Vision AI Companion, are designed to deliver exceptional clarity, contrast and motion performance that help fans feel closer to every play, detail and moment of the game.”

For Koné, some of his earliest memories of the game came from watching matches at home with family. “We were all together as a family, and we all really loved the sport, so we'd be locked in on the game, watching every move,” said Koné. “That’s where my love for the sport really lives.”

As a professional soccer player, Koné still sees the viewing experience as an important part of how fans connect to the game.

“Soccer is a game of details,” said Koné. “Movement, positioning, the energy of the crowd - there’s so much happening at once. When the viewing experience is immersive and clear, you feel closer to every moment of the game.”

Samsung’s new Micro RGB TVs, with Samsung Vision AI Companion, intelligently optimize picture and sound in real time to elevate the live sports viewing experience. Featuring enhanced brightness, refined contrast and improved motion clarity, the technology helps fast-paced action appear smoother and more lifelike, allowing fans to follow every play with greater precision and detail. Combined with Samsung AI Soccer Mode, audio and visuals dynamically adapt to match the pace and intensity of the game, creating a more immersive match-day experience at home.

As more Canadians gather at home to experience major sports and entertainment moments together, the living room has become the modern front row, a place where friends and families connect through every match, goal and celebration. As these shared viewing experiences become increasingly important, Canadians continue prioritizing premium at-home entertainment, with picture quality remaining one of the most important factors when choosing a TV.

Beyond the living room, Samsung is helping fans stay connected to the game wherever they are. As the Official TV and Mobile Partner of Canada Soccer, Samsung's latest Galaxy S26 Ultra empowers fans to capture, create and share every match-day moment. Whether cheering from the stands, watching with friends or following the action on the go, Galaxy S26 Ultra helps Canadians bring their passion for the game to life and stay closer to the moments that matter most.

To learn more about Samsung’s Micro RGB TVs and home entertainment innovations, visit Samsung.com/micro-rgb-tv.

About Samsung Canada

Samsung inspires the world and shapes the future with transformative ideas and technologies. The company is redefining the worlds of TVs, digital signage, smartphones, wearables, tablets, home appliances and network systems, as well as memory, system LSI and foundry. Samsung is also advancing medical imaging technologies, HVAC solutions and robotics, while creating innovative automotive and audio products through Harman. With its SmartThings ecosystem, open collaboration with partners, and integration of AI across its portfolio, Samsung delivers a seamless and intelligent connected experience.