Toshiba’s Latest Expansion in Mexico Strengthens LATAM Retail and Innovation Investments

Mexico City expansion reinforces Toshiba’s commitment to LATAM retailers through advanced technology, regional expertise, and long‑term partnership.

RESEARCH TRIANGLE PARK, N.C.--(BUSINESS WIRE)--Toshiba Global Commerce Solutions, a global leader in retail technology, announced a major expansion of its Mexico City operations, reinforcing its long-term commitment to retailers across Mexico and Latin America. The expanded regional headquarters in the Polanco district features a renovated office environment, a state-of-the-art product showroom, and a new Technology Demonstration Center showcasing Toshiba’s retail hardware and the ELERA® Commerce Platform.

“Retailers across Latin America are navigating increasing complexity, and they deserve a technology partner who reinforces global innovation with local expertise. This investment is about giving retailers across the region what they need to grow and lead,” said Rance Poehler, President and CEO at Toshiba Global Commerce Solutions.

This investment represents a significant milestone in Toshiba’s 25‑year presence in Mexico and reflects the company’s strategy of combining global scale with specialized local expertise. Nearly 40% of Toshiba’s employees across the Americas are based in Mexico, including one of the company’s largest global software development centers located in Guadalajara.

“We are deeply committed to the success of retailers across Mexico and Latin America,” said Manuel Medecigo, VP Sales LATAM at Toshiba Global Commerce Solutions. “The new Technology Demonstration Center allows us to collaborate more closely with our customers, demonstrate the full value of Toshiba’s solutions, and provide the specialized local support that sets us apart. Our team in Mexico is growing rapidly, and this investment ensures we are positioned to support the region for decades to come.”

The expansion reflects Toshiba’s continued growth across the region and partnering with Mexico’s most influential retailers to advance the evolution of the industry.

PriceSmart is transforming the front-end store experience for its international warehouse club members with ELERA®.

Calimax, the first supermarket in Baja, Mexico, offers customers checkout options to enhance shopper experiences and boost operations through Toshiba’s self‑checkout solutions.

Chedraui is expanding its collaboration with Toshiba to bring modern, efficient hardware self‑checkout capabilities to more stores nationwide.

By combining Soriana’s bold vision for the future of retail with Toshiba’s flexible, innovative technology, the partnership is creating a smarter, more connected retail experience for customers and employees alike.

Across Mexico, retailers are leveraging Toshiba technologies to drive operational efficiency, strengthen store performance, and deliver better shopping experiences. To learn more about how Toshiba is helping retailers innovate across the region, explore additional customer success stories.

About Toshiba Global Commerce Solutions:

Toshiba Global Commerce Solutions empowers retail to thrive and prosper through a dynamic ecosystem of smarter, more agile solutions and services that enable retailers to resiliently evolve with generations of consumers and adapt to market conditions. Supported by a global organization of devoted employees and partners, retailers gain more visibility and control over operations while enjoying the flexibility to build, scale, and transform retail experiences that anticipate and fulfill consumers’ ever-changing needs.

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Toshiba Global Commerce Solutions is a wholly owned subsidiary of Toshiba Tec Corporation, which is traded on the Tokyo Stock Exchange.