WRITER Solves AI's Brand Governance Crisis with New Infrastructure for Enterprise Marketing at Scale

New brand tools encode standards directly into every AI output, while shared Projects and new Connectors to Semrush and Google Drive keep on-brand work connected across every team and tool

SAN FRANCISCO--(BUSINESS WIRE)--WRITER, the enterprise AI agent platform trusted by the world’s leading Fortune 500 brands, today released new infrastructure for brand execution at scale. As AI pushes asset creation into more hands across more teams, output is scaling faster than the systems built to keep it brand-compliant. This release solves that challenge by embedding voice, terminology, and style guide enforcement directly into AI workflows, introduces new Connectors to Semrush and Google Drive to keep context and finished work flowing across the marketing stack, and launches shared Projects so every contributor works from the same history, files, and deliverables.

“AI has solved the blank page problem, but it has created a brand consistency crisis,” said Doris Jwo, Vice President of Product Management at WRITER. “We can't rely on human reviewers to catch every off-brand term when output scales exponentially, and agentic brand compliance in post-production creates unnecessary bottlenecks. By encoding detailed brand standards directly into the platform, we’re giving teams the infrastructure they need to trust agents with autonomous work and building the foundation for the future of enterprise marketing.”

Brand Standards as Infrastructure

Today's release moves brand governance into every output from the moment work begins. With WRITER’s reimagined brand tools, administrators can now directly encode brand style guides and active terminology lists within WRITER's customizable voice profiles. These standards are applied to agent outputs from the moment work is created — not surfaced after the fact — and can be tuned by team, product line, region, or audience. The result is that every asset accurately reflects the brand's unique personality, guardrails, and standards, making consistent, brand-compliant work the default across an organization.

“We quickly realized that one-off prompting just doesn't work for keeping our brand consistent across a growing team,” said Tara Castrejon, SVP and Head of Marketing at New American Funding. “The real game changer was baking our brand DNA right into WRITER. When you make staying on-brand as simple as clicking a button, you're not just protecting the brand—you're speeding up everyone's day. It's a total no-brainer.”

According to findings from a Forrester Total Economic Impact study commissioned by WRITER, customers using WRITER saw compliance and brand standards improve dramatically, with subject matter experts reducing compliance review time by 85%. By reducing reliance on external agencies by 40-50%, organizations saved millions while maintaining control over their content and brand voice.

Bringing the Right Context In and Moving Finished Work Out

Brand execution depends on two things beyond compliant output: getting the right inputs into the creative process and giving finished work a clean path to the tools where it gets finalized. WRITER's newest Connectors directly address both.

With the new Semrush Connector, marketing teams can pull live SEO and competitive intelligence into WRITER and quickly turn search insight into brand-aligned briefs, drafts, recommendations, and reports, without switching contexts. With the Google Drive Connector, finished work moves seamlessly to where teams already review and collaborate. Combined with WRITER’s existing Connectors to HubSpot, Adobe Experience Manager, Asana, Slack, WordPress, and more, these integrations give marketing teams a complete loop: bring context in, produce on-brand work, move deliverables out.

Shared Projects: Full Campaign Context, Always Visible

Marketing campaigns depend on multiple contributors building from shared context. When a brief lives in one person's session history and a first draft lives in another's, teams lose time reconstituting what happened and why decisions were made. With WRITER's new shared Projects, every contributor on a campaign has access to the same session history, uploaded files, and deliverables — from brief to final asset — so context is never trapped in a private workspace.

Teams can also now pin Playbooks to Projects, creating consistent starting points for repeatable AI-powered workflows. Rather than recreating the same steps across campaigns, teams build once and scale the process, keeping both the work and the way of working on-brand.

“With shared Projects, pinned Playbooks, and stronger brand guardrails, we're giving teams the infrastructure to scale campaigns without rebuilding context every time someone new enters the workflow. This is what it looks like when AI moves from a productivity tool to a system of record,” said Jwo.

WRITER AI Academy Now Open to All

WRITER also announced today that WRITER AI Academy is now open to everyone. The new Passport curriculum helps marketers build practical AI workflow skills and earn LinkedIn-shareable credentials as they grow their capabilities. The Academy supports the transition from individual AI experimentation to team-wide adoption.

All new features are available today for WRITER customers. Visit WRITER.com to learn more.

About WRITER

WRITER is the enterprise AI agent platform trusted by Fortune 500 companies globally. Built for high-stakes enterprise environments, WRITER gives marketing, sales, and business teams powerful AI teammates that can plan, execute, and scale on-brand work across company systems, with rich organizational context encoded directly in every output. WRITER offers IT teams full governance and granular control, while business teams gain the intuitive tools and support to drive efficiency, capacity, and revenue growth at unprecedented speed and scale. Founded in 2020, WRITER is delivering unmatched ROI for hundreds of customers and is backed by investors including Insight Partners, ICONIQ, Radical Ventures, Premji Invest, Balderton, B Capital, Salesforce Ventures, Adobe Ventures, Accenture, Citi Ventures, IBM Ventures, WndrCo, and others. Learn more at WRITER.com.