Paragon Long Island City Debuts Premier Waterfront Residences

The Tower is the First For-Sale Waterfront New Development in LIC in Over a Decade

LONG ISLAND CITY, N.Y.--(BUSINESS WIRE)--Today ZD Jasper, a prominent NYC real estate development firm with a rapidly growing portfolio of mixed-use, residential, and commercial projects, officially unveils Paragon LIC, a sophisticated waterfront condominium with interiors by MAWD | March and White Design, nearing completion in Long Island City, Queens. Paragon is the first for-sale high-rise built along the Long Island City waterfront in over a decade. The 182 residences, located at 45-40 Vernon Boulevard, span from studios to four-bedrooms - all with sweeping views of New York City and beyond. SERHANT. New Development leads sales and marketing. Occupancy is slated for Fall 2026.

Designed by acclaimed architecture firm Archimaera, the contemporary tower is defined by double-height balcony "boxes" with exceptional New York City views, abundant public and private outdoor space, including green space connecting to the East River waterfront, and a comprehensive suite of amenities for the entire family. Ground-floor retail space will offer an added layer of convenience for residents.

“Paragon is located on an incredible waterfront side adjacent to the Anable Basin and the property’s outsized potential was clear from the start,” said Jasper Wu, Vice President of ZD Jasper. “We’ve painstakingly designed an exceptional residential experience with our talented partners in one of NYC’s most dramatically-evolved, central neighborhoods, and we’re thrilled to finally unveil this outstanding condominium.”

Paragon’s aesthetic references Long Island City’s industrial past, and the project’s name is a nod to the original Paragon Paint Factory, the structure of which is integrated into the building's base. Archimaera has crafted a unique staggered box motif with copper-toned projecting frames that reference both the site’s industrial history and the modern glass towers nearby. The interiors by MAWD | March and White Design prioritize tactile materials to create an intimate, boutique hospitality atmosphere that still feels like home. The art program provides color pops to layer additional personality, whilst also nodding to the original paint factory. Residences boast ceilings up to 10’ and 5" wide-plank oak flooring throughout. Floor-to-ceiling triple-paned windows provide enhanced light with superior sound and thermal insulation.

According to Elliot March, Co-Founder of March & White, “MAWD’s approach to the interior design of Paragon LIC focuses on how each residence is actually lived in. This involves clear planning, strong spatial logic, and consistent material language across kitchens, living spaces, and bathrooms. We worked closely with the architecture to make sure light, proportion, and circulation feel resolved at the unit level, not just at the building scale."

Kitchens feature Natural Marble Stone with full-height backsplashes, utilizing Estremoz Calacatta stone in standard residences and Breccia Capraia in Penthouses. Homes are equipped with an integrated Bosch appliance suite, while Penthouses are elevated with ultra-premium Gaggenau appliance packages. Primary bathrooms feature porcelain slab tile, custom mirrored medicine cabinets, and a suite of GESSI fixtures; most residences include the TOTO Neorest automatic toilet.

“Paragon sets a new standard in Long Island City. It’s actually wild how desperately a condo of this caliber was needed in this location. We’re working through a backlist of locals who would never leave LIC and are eager to level up,” says Ryan Serhant, Founder and CEO of SERHANT. “The market has been waiting over ten years for this tower and we anticipate a rapid sellout.”

Paragon offers an extensive array of lifestyle amenities, including an outdoor pickleball court, state-of-the-art fitness center, golf simulator, and karaoke room. Residents will also enjoy a landscaped roof terrace with BBQ grills and a Sky Lounge with indoor/outdoor seating, all positioned under a functional solar canopy.

The building features a 24-hour attended lobby, a LATCH keyless entry system, and NEST learning thermostats. Additional conveniences include a package room with cold storage, Amazon Hub, and bicycle storage. The project includes a large public access component, featuring a waterfront park and walkway that connects the neighborhood to the East River.

For more information and inquire about pricing, visit www.paragonlic.com or contact [e-mail].

About ZD Jasper

Founded by Tom Wu in 1996, ZD Jasper (ZDJ) is a premier real estate development firm with a legacy of excellence spanning over 20 years. As a co-owner and project manager, ZDJ has successfully overseen the development of more than 5 million ft² of commercial and residential spaces. The firm maintains a diverse and growing portfolio of mixed-use, residential, and commercial projects, driven by a commitment to adding value for partners, clients, and the community. By leveraging deep expertise across all phases of development, ZD Jasper continues to shape the urban fabric with sophisticated, high-impact environments.

About SERHANT. New Development

SERHANT. is the first real estate company launched and designed for the marketplace of tomorrow. It grew from the #1 ranked sales team in New York City into a full-service firm that is revolutionizing the traditional real estate model. SERHANT. New Development gives developers and financial institutions an unmatched advantage by providing insightful and results-oriented step-by-step guidance and support from site acquisition to final sellout for projects of all sizes, price points, and locations. It uses comprehensive market analytics to hone planning, design, and branding strategies, and it leverages SERHANT. Studios and ID Lab to deliver potent, breakthrough content and sales campaigns that are targeted and amplified through SERHANT. ADX, a tech-powered innovation platform.

About MAWD

March and White Design creates interiors for the world’s most celebrated brands, developers and ambitious personal projects. Established in 2010 by Elliot March and James White, MAWD is an award-winning interior design firm operating globally from London, New York, Los Angeles and Dubai. MAWD strategically collaborates with leading design houses, artisans and material innovators to elevate both its design strategy and project outcomes across every project. MAWD fuses global insights with unmatched craftsmanship, creating spaces that resonate deeply, stir emotions, and set new benchmarks in design.