Holy Smokes! Dickey’s Is Dropping a $5 Brisket Deal for National Brisket Day

National barbecue restaurant chain brings back beloved menu item for limited-run and record-low price from May 28 through 31

DALLAS--(BUSINESS WIRE)--Burnt ends and big wins! Mark the calendar for National Brisket Day on Thursday, May 28 as the Pit Masters at Dickey’s Barbecue Pit are serving up an unbeef-lievable, limited-time deal. From open to close at participating Dickey’s restaurants across the U.S., fans can score a Brisket Burnt Ends Sandwich for just $5 on National Brisket Day through Sunday, May 31.

The sauce bosses at Dickey’s are bringing back the beloved menu item for a limited run in honor of their 85^th anniversary and are ready to give a big Texas toast to their fans for their lifetime of support and celebrate the protein pride of Legit. Texas. Barbecue. ™, the brisket. Arrange a ride, fill up the gas tank, or lace up the sneakers, because this smokin’ hot deal is available in-restaurant, online, or with the Dickey’s app while supplies last.

Stacked high with tender, flavor-filled chopped pieces from the point of the brisket tossed in Dickey’s signature barbecue sauce on a buttery toasted brioche bun, Dickey’s Brisket Burnt Ends Sandwich is a bold bite of Legit. Texas. Barbecue. Each brisket is smoked on-site low and slow over hickory wood, allowing the meat to become incredibly tender and develop Dickey’s signature smoky bark and rich flavor that has kept guests coming back for generations. Mouths are meant to be watering, which is why fans can make it a combo and get their beefed-up sandwich paired with a collectible iconic Big Yellow Cup for only $8.50.

“For 85 years, our family has been smoking brisket low and slow the Texas way, and this sandwich brings that tradition to life in every bite. From the smoky bark to the tender, caramelized burnt ends, this is barbecue done right,” said Laura Rea Dickey, CEO of Dickey’s Barbecue Restaurants, Inc. “This deal is our way of saying thank you to the guests who have made Dickey’s part of their family traditions for generations. Great brisket, great value, and plenty of pit-smoked flavor is how we are celebrating National Brisket Day.”

Limit one (1) redemption per transaction. Offer not valid in combination with any other discounts, promotions or offers. To learn more, follow Dickey’s on Facebook and Instagram. Download the Dickey’s Barbecue Pit app from the Apple App Store or Google Play.

About Dickey’s Barbecue Restaurants, Inc.

Dickey's Barbecue Restaurants, Inc., the world’s largest barbecue concept, was founded in 1941 by World War I Veteran, Travis Dickey. For the past 85 years, Dickey’s Barbecue Pit has served millions of guests Legit. Texas. Barbecue.™ alongside their iconic Big Yellow Cup. The Dallas-based, family-founded barbecue franchise serves slow-smoked meats and home-style sides with 'No B.S. (Bad Stuff)' included for dine-in, drive-thru (select locations) and pick-up. ‘Cue the catering experts at Dickey’s by dialing the Catering Hotline at [phone] or visiting Dickey’s website to order or get a quote. For more information, visit www.dickeys.com.