NatureSweet® Introduces Golden Cherubs®: Everything You Love, Now in Gold

New golden grape tomato delivers the perfect balance of sweetness and zesty flavor

SAN ANTONIO--(BUSINESS WIRE)--NatureSweet® is expanding its beloved Cherubs® portfolio with the launch of Golden Cherubs®, a vibrant new golden grape tomato that delivers an irresistible combination of intense sweetness and bright, tangy flavor.

Building on the success of its top-selling snacking tomatoes, NatureSweet® Golden Cherubs® offer everything consumers love about Cherubs®, now in a striking golden hue. Branded as “Out of This World Sweet Tomatoes,” this new variety sets a fresh standard for flavor, quality, and versatility.

“We are excited to add another tomato to our Cherubs franchise,” says Tobianne Paul, Chief Marketing Officer at NatureSweet. Golden Cherubs are just as bingeable, combining bright tanginess with the sweetness our Cherubs are famous for.”

The New Gold Standard in Snacking Tomatoes

Golden Cherubs® are carefully grown in greenhouse environments in Mexico by NatureSweet’s valued Associates, ensuring consistent, year-round quality and exceptional taste. Like all NatureSweet® snacking tomatoes, Golden Cherubs® are:

• Fair Trade Certified™
• Non-GMO Project Verified
• Proudly grown by a recognized B Corporation
• Vine-ripened for peak flavor and hand picked
• Sustainably grown using a proprietary process

Their bold color and balanced flavor profile make them a standout addition to everyday eating occasions—from fresh snacking to colorful salads and easy meal prep.

Designed for Freshness and Convenience

Golden Cherubs® are available in a 10 oz package featuring NatureSweet’s proprietary, recyclable, resealable, and rinse-ready packaging. Just peel back the label and Release the Sweet!

Availability

Golden Cherubs® will begin rolling out in select stores nationwide in mid-May of 2026.

A Golden Evolution of a Consumer Favorite

With the introduction of Golden Cherubs®, NatureSweet® continues to innovate within the snacking tomato category, delivering new flavors and experiences while staying true to its commitment to quality, sustainability, the wellbeing of its Associates, and purpose, which is to transform the lives of agricultural workers in North America.

For more information, visit naturesweet.com.

About NatureSweet® (NS Brands, Ltd.)

NatureSweet® is the leading brand in snacking tomatoes and a trusted provider for greenhouse-grown vegetables. As the largest vertically integrated controlled environment agriculture company and greenhouse grower in North America, it operates on more than 1,500 acres of greenhouse space, cultivating premium tomatoes, cucumbers, and sweet peppers. The company’s 10,000 Associates ensure every product is handpicked at peak freshness, delivering exceptional quality and flavor to supermarkets across the U.S., Mexico, and Canada. Its mission is to transform the lives of agricultural workers in North America through a profitable business model that inspires others to follow suit. With a deep commitment to sustainability and social responsibility, NatureSweet has earned B Corp and Fair Trade certifications.