fal Scales the World's Largest Generative Media Platform with AWS, Serving 2.5 Million Developers

The $4.5B AI infrastructure company powering generative media creation for Amazon MGM Studios, Canva, Adobe selects AWS as its preferred cloud provider, enabling faster inference and scaling access to over 1,000 production-ready AI models.

SAN FRANCISCO--(BUSINESS WIRE)--fal, the leading generative media infrastructure company for developers, today announced it has partnered with Amazon Web Services (AWS) as its preferred cloud provider. Founded in 2021, fal has raised $300M to date, most recently in a Series D led by Sequoia Capital, with participation from Kleiner Perkins, Andreessen Horowitz, and others, valuing the company at $4.5B. The collaboration enables fal to leverage AWS’s advanced infrastructure and AI services to better serve enterprise customers across media, entertainment, retail and other industries.

Generative AI is transforming how media, entertainment, and creative industries produce content, from AI-generated imagery and video to audio and 3D assets. fal processes millions of daily inference calls with 99.99% uptime, and demand continues to accelerate as more developers integrate generative media capabilities into their applications. The collaboration with AWS positions fal to meet this growing demand with faster performance, enterprise-grade reliability, and global scale. fal powers generative AI features for over 2.5 million developers and leading companies including Amazon MGM Studios, Canva, Adobe. The platform provides access to more than 1,000 production-ready image, video, audio, and 3D models through a unified API, enabling developers to build and scale generative media applications with enterprise-grade reliability.

“Generative media workloads demand a fundamentally different infrastructure layer, one that can handle massive parallel inference, rapid model iteration, and production-grade reliability at scale,” said Gorkem Yurtseven, CTO and Co-founder of fal. “By partnering with AWS, we’re able to combine fal’s optimized inference engine with AWS’s global infrastructure to deliver faster performance, greater efficiency, and the level of reliability enterprise teams need to run generative media in production.”

"fal is at the forefront of making generative AI accessible to developers building the next generation of creative applications," said Samira Panah Bakhtiar, General Manager, Media, Entertainment, Games and Sports at AWS. "We share a commitment to empowering developers and builders, and to helping creatives and studios harness the power of AI to transform how they work. We're excited to support fal's growth with AWS's proven infrastructure and AI services. This collaboration demonstrates how AWS empowers innovators in media and entertainment to scale their platforms and deliver exceptional experiences to customers worldwide."

The collaboration with AWS will roll out in phases throughout 2026, with fal customers benefiting from enhanced performance, scalability, and seamless service continuity as new capabilities are introduced.

About fal

fal is a generative media platform that provides developers with access to the world's best generative image, video, and audio models through a unified API. Trusted by over 2.5 million developers and leading companies, fal offers the fastest inference engine for diffusion models, on-demand serverless GPUs, and dedicated compute clusters for frontier research. The platform is SOC 2 compliant and built for enterprise scale. Learn more at fal.ai.