Xsolla Announces Xsolla Ads, a Player-Powered Growth Platform, Bringing it to Mobile's Premier Growth Community at MAU Las Vegas 2026

Xsolla Ads Turns Player Attention Into Measurable Developer Revenue Connecting With Mobile's Premier Growth Community At MAU Las Vegas 2026

LOS ANGELES--(BUSINESS WIRE)--Xsolla, a leading global video game commerce company, today announced the strategic expansion of Xsolla Ads from its market-proven Offerwall product into a unified player growth engine. Combining rewarded advertising, first-party transaction data, and a consent-based value exchange, Xsolla Ads is designed to convert the vast majority of non-paying players into a meaningful revenue stream for developers worldwide. Xsolla will bring the platform to Mobile Apps Unlocked (MAU) Las Vegas 2026, taking place May 19–21 at the MGM Grand Conference Center, one of the industry's most influential gatherings of mobile app growth leaders.

"MAU brings together the sharpest minds in mobile growth, and Xsolla Ads is exactly the kind of platform this community has been waiting for," said Berkley Egenes, Chief Marketing & Growth Officer at Xsolla. "We built this to solve a real problem that the majority of players never spend on, and the data signals that are used to power UA are degrading fast. Xsolla Ads changes that equation, and we're excited to bring it to Las Vegas and show the industry what's possible when you combine 20 years of payments infrastructure with genuine player intent."

The gaming industry faces a compounding monetization challenge. More than 90% of players never make an in-app purchase, and 50% of UA value is captured by intermediaries while signal loss from privacy regulations continues to erode the targeting infrastructure powering a generation of user acquisition campaigns. Xsolla Ads addresses this gap through a model in which players opt-in to engage with advertising in exchange for real rewards, such as in-game currency, items, and tangible benefits. Xsolla Ads represents a shift from impression-based advertising to intent-driven engagement, leveraging first-party signals that are accurate, compliant, and continuously enriched.

Unlike ad platforms, which rely on modeled data and probabilistic signals that weaken with every privacy policy change, Xsolla sees real purchase behavior directly and in real time. The platform is architected across three interconnected layers: Identity and Data, powered by a persistent, consent-based player identity that spans games and devices; a Value Exchange, where players opt in for genuine rewards; and Ads and Rewards, featuring high-impact formats that activate with player identity and intent. No standalone ad network or offerwall provider has access to the combination of infrastructure and player-consented data that Xsolla has built over 20 years.

Xsolla Ads is already live with more than 25 global partners, delivering measurable lifts across web shop revenue, transactions, and paying users. The platform's early success has attracted multiple mobile game developers now in active onboarding, signaling how the industry's largest studios are taking notice. As the results below demonstrate, what began with Offerwall in Web Shop is already changing how developers think about monetization at scale.

"Integrating Xsolla Offerwall into our Web Shop fundamentally changed how we think about player monetization," said Benjamin Tsacoyianis, Game Manager at Tilting Point. "We saw a 30% increase in Web Shop users, an 8.5% increase in total paying users, and a 75% revenue lift from players who engaged with both Offerwall and the Web Shop. Most significantly, we saw a meaningful increase in users completing their first Web Shop purchase after an Offerwall engagement; players who had never spent before were now converting. And the numbers made one thing clear: rewarded engagement and core monetization do not compete. They compound. The early results have pushed us to expand our work with the Xsolla Ads platform, and we are excited to see where it goes next."

"Xsolla Ads is how we put 20 years of payments infrastructure to work on the other side of the equation," said Chris Hewish, President at Xsolla. “We are building the growth layer that turns player attention into developer revenue, powered by transaction data and a player identity layer that no one else in the industry can replicate."

At MAU, Xsolla will also showcase its Web Shop ecosystem and global payments infrastructure spanning 200+ geographies and 1,000+ payment methods. The Xsolla team will be available for one-on-one meetings and will be hosting multiple activations throughout the event in Las Vegas.

Studios interested in meeting with the Xsolla team at MAU Las Vegas 2026, or for anyone wanting more information, please visit xsolla.com/xsolla-ads.

About Xsolla

Xsolla is a global commerce company that builds and provides all the things developers need to launch, grow, and monetize video games. Headquartered in Los Angeles, California, the company supports studios of every size, from indie to AAA, with solutions across direct-to-consumer commerce, intelligent payments, entertainment-based IP, and player engagement products. Xsolla helps developers fund, distribute, market, and monetize their games at scale. Trusted by more than 60% of the top 100 highest-grossing games, Xsolla operates as the merchant of record across 200+ geographies with access to over 1,000+ local payment methods worldwide. Grounded in a deep belief in the future of gaming, Xsolla is resolute in bringing opportunities together and unlocking growth for creators everywhere.

For more information, visit xsolla.com