Cotality Broker Listing Exchange (Cotality BLX) Launches to Give Brokerages Options and Control Over How They Market Their Listings

Keller Williams and HomeServices of America to implement Cotality BLX to streamline listings from pre-market to close and support industry standards right from the start.

IRVINE, Calif.--(BUSINESS WIRE)--Cotality™, a leading global property information, analytics, and data-enabled solutions provider that supports 80% of real estate transactions in North America, today announced the launch of Cotality Broker Listing Exchange™ (Cotality BLX™). This enterprise-grade listing management workflow tool, enhanced with Cotality’s CoreAI™-powered solutions, is designed to provide brokerages with a unified environment to manage their listing data and distribution strategy from the point of inception. With Cotality BLX, brokerages can manage pre-market activity and control how listings are distributed across MLSs, portals, and partners—all from a single branded, streamlined platform that ensures alignment with the specific policies and professional standards applicable to those channels.

HomeServices of America and Keller Williams (KW) will be the first to activate Cotality BLX, providing their affiliated agents and brokerages with a frictionless and optimized workflow that ensures every listing is positioned for maximum success.

“Our priority is making sure our agents and brokerages control their listing content from the moment it’s created—not after it’s been distributed and returned to them,” said Chris Kelly, President and CEO of HomeServices of America. “For too long, the industry has operated in a fragmented model where brokers depend on others to access and use their own data. That needs to change. As the landscape evolves, ownership, access, and flexibility around listing data will define competitive advantage. Through our work with Cotality, we’re creating a centralized, intelligent environment to manage listing content at the source—ensuring accuracy and control first, while giving our agents the speed and confidence they need to better serve their clients.”

“We heard clearly from agents and franchise owners that managing listings across multiple platforms creates unnecessary friction in an already fast-moving business and a rapidly evolving industry,” said Chris Czarnecki, CEO and President, KW. “Our continued collaboration with Cotality is about simplifying one of the most important workflows in real estate: listing management. By reducing duplicate entry across platforms and creating a more centralized experience, we’re helping our affiliated agents save time and gain greater control over their listings while creating maximum exposure opportunities for their clients. The BLX platform will afford our affiliated agents maximum flexibility in how they manage their listings distributions, in a format that they are highly familiar with, which in turns creates leverage for their business and gives them a competitive advantage in the marketplace.”

Beyond centralized management, Cotality BLX creates a high-efficiency bridge to the broader marketplace, establishing a streamlined and automated path to the MLS. "Cotality has always believed that a healthy industry depends on a strong, transparent MLS and the sovereignty of the brokerage," said Patrick Dodd, President and CEO of Cotality. "With Cotality BLX™, we aren't just giving brokers a tool to operate in today’s new marketplace; we are providing a solution that enables compliance, safeguards data, and helps preserve the professional standards that our industry and consumers expect.”

Enabling the Modern Real Estate Marketplace

• Enhancing Data Integrity and Security: By using built-in rules and RESO standards, Cotality BLX lays the foundation for listing data to remain standardized, secure, and compliant throughout the listing lifecycle.
• The "One-to-Many" Gateway: Cotality BLX provides brokerages with the operational agility to manage their distribution strategy dynamically and reduce dual-entry friction, ensuring that listing exposure is optimized across all chosen partners and platforms.
• Accelerated Market Adoption: With over a million agents already using Cotality's core technology daily, Cotality BLX fits right into their existing knowledge and workflow, now supercharged with CoreAI functionality. A minimal learning curve means fast, enterprise-wide adoption.

“In a rapidly evolving market, trust is the ultimate currency,” said Kevin Greene, General Manager, Real Estate Solutions at Cotality. “Cotality Broker Listing Exchange provides the stable, mission-critical foundation brokerages and affiliated agents need to navigate change with confidence. We are proud to provide the rails that keep listing data moving seamlessly and securely for the entire industry.”

Cotality BLX features native integration with all MLSs currently utilizing the Matrix™ platform, providing an immediate, turnkey experience for those members. Additionally, Cotality will collaborate closely with other MLS providers to ensure BLX integrates seamlessly into their existing platforms, maintaining a standardized on-ramp for listing data across the industry.

To learn more about the Cotality Broker Listing Exchange, visit cotality.com/blx.

About Cotality

Cotality accelerates data, insights, and workflows across the property ecosystem to enable industry professionals to surpass their ambitions and impact society. With billions of data signals across the life cycle of a property, we unearth hidden risks and transformative opportunities for agents, lenders, carriers, and innovators. Get to know us at cotality.com.

Cotality, the Cotality logo, Cotality Broker Listing Exchange, Cotality BLX, CoreAI, and Matrix are the trademarks of CoreLogic, Inc. d/b/a Cotality or its affiliates or subsidiaries.