Brightly Software Accelerates Asset Intelligence with New Data and AI Innovations

New solutions and integrations connect data, systems and teams to achieve higher productivity, streamline workflows and enable more confident decision-making

RALEIGH, N.C.--(BUSINESS WIRE)--Brightly Software, a Siemens company and the global leader in intelligent asset management solutions, today launched a series of AI innovations and integrations to help organizations transform fragmented asset data into actionable insight to drive faster work execution, stronger operational visibility and more informed decision making.

Asset management teams across industries face mounting pressure to accomplish more with fewer resources — smaller workforces, tighter budgets, aging infrastructure and elevated expectations. Despite the abundance of available data, the real challenge lies in its quality and completeness: inconsistent, fragmented or inaccessible data hampers the ability to capture accurate information, enrich assets and integrate systems, ultimately stalling advanced analytics and efficient operations.

In the company’s 2026 Asset Lifecycle Report, 56% of respondents said they are integrating AI capabilities into their workflows in some capacity, while another 55% are leveraging digital mapping or digital twins to track asset health and failures. These tools provide deeper visibility into asset performance, risk and lifecycle costs, helping leaders forecast needs sooner and make informed decisions before issues escalate. To move forward, organizations need solutions that make it easier to capture high-quality data, streamline integration, empower analytics and enable teams to act with greater effectiveness and efficiency.

Brightly powers an AI Flywheel to unify data and people by creating an integrated digital ecosystem that improves business value by making it easier to capture asset information and improve data quality through enrichment, integrations and AI functionality. This removes friction by making it easier to capture asset information, automatically improving data quality through AI-powered recommendations, duplicate detection and smart scheduling.

AI capabilities are embedded in Brightly's solutions to empower customers at every stage of their journey:

• The Foundation: Powered by Asset Essentials Dynamic Data and Optical Character Recognition (OCR), capturing high-quality structured data shifts teams from manual data entry towards real-time capture to drive AI success. Ciocca Automotive relies on Dynamic Data to not only simplify day-to-day HVAC data needs but support long-term planning to identify repair and replacement decisions based on age and repair history.

• Digital Fabric: Brightly Data Share connects siloed systems for seamless data flow across the enterprise to eliminate data islands and provide unified views for smarter decisions. This includes Brightly’s network of leading integration partners such as ESRI, MS Dynamics and Aribter Sports. MSI Express leverages Data Share to automate data retrieval and integrate with other systems to streamline reporting and tracking.

• Empowered Action: Embedded directly into Asset Essentials, maintenance-centric AI provides scalable, trusted and secure asset intelligence to optimize workflows and improve technician efficiency. New features include work order auto-summarization, work order duplicate detection and Brightly Maintenance Copilot designed to enable teams to act more effectively in the field.

"Quality, enriched data is at the core of an effective AI strategy. Organizations need solutions that make it easier to capture high-quality data, streamline integration, empower analytics and enable teams to act with greater effectiveness and efficiency,” said Nigel Hughes, SVP and head of product at Brightly Software. “As part of Siemens Smart Infrastructure, we’re uniquely positioned to connect assets, teams and systems to offer continuous data collection, enrichment, integration and automated action to help organizations capture and drive direct business value.”

Learn more about Brightly Software's AI capabilities by visiting www.brightlysoftware.com.

About Brightly Software
Brightly Software, a Siemens company, enables organizations to manage the entire lifecycle of their assets, facilities and infrastructure. As the global leader in intelligent asset management solutions for more than 25 years, Brightly’s sophisticated cloud-based platform is expertly designed to improve capital planning through smarter, data-driven decision making, empower technicians to predict, prioritize and manage preventative maintenance activities, and support organizations to achieve sustainability, compliance and efficiency goals. Combined with award-winning training, legendary support and managed services, more than 12,000 clients worldwide depend on Brightly to optimize their teams, operations and strategic planning initiatives. For more information, visit brightlysoftware.com