Joe Futty Named 2026 CPO Award Winner by Products That Count

NEW YORK--(BUSINESS WIRE)--Pipedrive, the easy and intelligent CRM for small and medium-sized businesses (SMBs), today announced that Joe Futty, Chief Product & Technology Officer at Pipedrive, has been named a 2026 CPO award winner by Products That Count. The award program recognizes product leaders who drive meaningful business impact through innovation and customer-focused development.

“This recognition is really a reflection of the work happening across the entire Pipedrive team,” said Joe Futty, CPTO at Pipedrive. “Product leadership often sounds simple - building the right thing at the right time - but in practice it requires constant learning, strong collaboration and a deep understanding of customer needs. I’m grateful to be part of a team that approaches that challenge with both discipline and creativity, and I’m excited to keep building what comes next.”

The Products That Count CPO awards highlight senior product executives across industries who are shaping how companies build, launch and scale products. At Pipedrive, Futty leads the global product and technology organization, overseeing the company’s product strategy, engineering and data capabilities. His work focuses on building an AI-enabled CRM that helps sales teams operate more efficiently, make better decisions and achieve consistent results.

The recognition also reflects Pipedrive’s approach to product development, which emphasizes usability, continuous iteration and real-world customer impact. The company’s product strategy combines data-driven insights with fast experimentation and cross-functional collaboration to ensure that new features solve practical challenges for sales teams.

Founded in 2017, Products That Count is a global community of product managers and executives. Its annual CPO award program recognizes leaders who are advancing the discipline of product management and delivering impactful products across industries.

About Pipedrive

Founded in 2010, Pipedrive is an easy and intelligent CRM designed for growing sales teams at small and medium-sized businesses. Built to be easy to adopt and scale, it helps them manage their sales processes and grow revenue. Today, more than 100,000 small and medium-sized businesses worldwide use Pipedrive. The company is headquartered in New York and has offices across Europe and the U.S. Its investors include Vista Equity Partners, Bessemer Venture Partners, Insight Partners, Atomico, and DTCP. Learn more at www.pipedrive.com.