Bain Capital Supports Growth of Kids2 with $225 Million Credit Facility

BOSTON--(BUSINESS WIRE)--Bain Capital today announced that its Private Credit Group acted as sole lender and administrative agent for a $225 million senior credit facility to Kids2, a global platform company that designs holistic solutions to help early-stage parents and families. The financing will support Kids2’s continued growth and global expansion.

Headquartered in Atlanta, Georgia, with 12 offices around the world, Kids2’s diversified portfolio of brands - including Baby Einstein, Bright Starts, Ingenuity, and SwaddleMe by Ingenuity, creates innovative, solution-oriented infant and toddler products that solve real-parenting problems. The Company combines product innovation, content, and global distribution, alongside a growing direct-to-consumer presence, to reach customers in more than 90 countries.

“Kids2 was looking for a partner who understands our long-term vision. Bain Capital’s ability to deliver a scaled, flexible capital solution made them the right choice,” said Ryan Gunnigle, CEO of Kids2. “This partnership strengthens our position as a global platform company and gives us the ability to invest in innovation and thoughtfully expand categories to better serve the families around the world.”

“Kids2 has built a scaled, diversified platform with strong brand equity across dozens of categories,” said Brad Charchut, a Partner at Bain Capital’s Private Credit Group. “We focus on backing businesses with durable market positions and clear pathways for growth, and this investment reflects that approach. We look forward to partnering with Ryan and his team as they continue to execute on their strategy.”

Bain Capital Credit’s Private Credit Group provides flexible financing solutions to middle market companies across North America, Europe, and Asia Pacific. The team focuses on businesses with EBITDA between $10 million and $150 million and leverages a global platform and dedicated industry research capabilities to underwrite complex situations and support long-term growth.

Lincoln International served as financial advisor to Kids2, and Proskauer Rose LLP and Foley & Lardner LLP served as counsel to Bain Capital and the Company, respectively.

About Kids2

Kids2 is a global purpose-driven company that designs holistic solutions to help early-stage parents and families create tiny wins that build bright futures. The Kids2^® brand portfolio includes the leading infant, baby, and toddler products comprised of world-renowned brands Baby Einstein^®, Ingenuity^®, Bright Starts^®, and SwaddleMe by Ingenuity^®, as well as a wholly-owned and operated vertically-integrated manufacturing facility, and various joint-venture partnerships. Headquartered in Atlanta, Kids2 spans globally serving customers in more than 90 countries and has been inventing and reinventing baby products for more than 50 years.

About Bain Capital Credit, LP

Bain Capital Credit (www.baincapitalcredit.com) is a leading global credit specialist with approximately $65 billion in assets under management, investing across the credit spectrum with a team of more than 100 investment professionals. Bain Capital’s Private Credit Group focuses on providing complete financing solutions to middle market companies across North America, Europe, and Asia Pacific. With more than 25 years of private credit experience, the group partners closely with private equity sponsors and management teams to support leveraged buyouts, refinancings, and growth initiatives, leveraging Bain Capital’s global platform and deep expertise to underwrite complex situations and support long-term value creation.