FLOR Launches Summer Collection Featuring Area Rugs Designed to Handle Real Life with Style

ATLANTA--(BUSINESS WIRE)--FLOR®, the high-end area rug brand for homes, offices, and every space in between, today launched its Summer Collection, featuring a mix of statement-making rugs designed for real life. The new styles pair bold pattern and fresh color with FLOR’s signature durability and easy-to-clean construction, making it simple to create a rug that reflects personal style while standing up to everyday messes, pets, and kids.

The new Summer Collection area rugs include:

• Blanket Statement: A gingham design that never goes out of style, this area rug exudes confidence and makes a statement. Available in Mauve, Fawn, and Pine.
• Good Fortune: A half-moon pattern that brings curves and angles to the forefront, this area rug adds visual interest to any space. Available in Coral/Maroon, Eggnog/Black, and Eggnog/Pine.
• Made You Look: A classic area rug reintroduced with fresh new colorways, unlocking greater design flexibility. Now Available in Mauve and Pine.

“Beautiful design should never stop you from living your life to the fullest,” said Katherine Cohen, Associate Creative Director at FLOR. “At FLOR, we dare you to live a little with our area rugs made up of individual carpet tiles that are durable, easy-to-clean, and here for every moment. Our Summer Collection combines statement-making pieces with customizable style. Whether you’re a minimalist, maximalist, lover of color, or master of monochrome, we’ve got the rug for you.”

Social Spotlight: Putting You at the Heart of the Home

The Summer Collection drop coincides with FLOR’s latest Social Spotlight partnership with Gina Sims, Owner and Principal Designer of Gina Sims Designs (GSD). Sims is a long-time FLOR user with an affinity for the brand’s bold, unexpected styles.

As part of the partnership, Sims shared what it is about FLOR that makes the products a fit for any space: “We are huge FLOR fans, having used the product for many years on many projects. It's a sure sell for clients who are nervous about investing in rugs because of kid and pet messes. We tell them they don't have to have one or the other anymore! We can have a beautiful, mess-free rug by just swapping out a tile. It's a product everyone can have no matter your design style.”

Sims is a lover of color, cultivator of quirk, and acquirer of unique pieces that make a house a home. A California transplant to the South, Sims’ design style blends the carefree, timeless cool of the West Coast with the romantic, tailored charm of the South. GSD designs spaces that are meant to be lived in, hard.

“We are firm believers that life is too short to live dully. Sure, neutral spaces are calming, but what about joy?” continues Sims. “By using FLOR, we are able to pump copious amounts of joy into the spaces we design. Each client is different. They have their own passions and backgrounds that we get to use to make each space fresh, and FLOR is the perfect way to bring individuality to the home.”

All new Summer Collection styles and customer favorite area rugs are available now for purchase on FLOR’s website. To learn more about FLOR’s partnership with Gina Sims, follow this link.

About FLOR
FLOR®, the premium design brand of Interface®, has brought high-end area rugs to homes, offices, and every space between since 2003. FLOR carpet tiles are beautiful, easy to install, and responsibly sourced. Our customizable designs are engineered for high-traffic spaces, from family rooms to conference rooms. For more information, visit FLOR.com.