Macy’s and Molly Rogers Celebrate the Spirit of NYC in New On 34th Collaboration

The On 34th & Molly Rogers collection infuses style with cinematic stories and the unmistakable energy of a city that inspires the world

NEW YORK--(BUSINESS WIRE)--Macy’s announces its latest designer collaboration with its On 34th brand, designed with Emmy Award–winning costume designer, Molly Rogers. Renowned for dressing iconic New York City characters across film and television, including “Sex and the City,” “The Devil Wears Prada,” “Ugly Betty,” “And Just Like That ...” and, most recently, “The Devil Wears Prada 2,” Rogers brings her expertise in blending fashion and entertainment to this collection. The On 34th & Molly Rogers collection reimagines Rogers’ most memorable looks throughout her career, with each piece featuring signature details like unexpected prints, layered scarves, graphics, color blocking and other hidden treasures. The collection is now available at select Macy’s stores, on Macys.com and through the Macy’s app.

“Molly’s distinctive storytelling seamlessly complements Macy’s energetic take on fashion,” shared Emily Erusha-Hilleque, senior vice president of Private Brands for Macy's. “Inspired by the dynamic pulse of New York City - its people, neighborhoods and the unique characters that fill its streets - Molly’s creative vision shines through every aspect of this collection. Each piece designed for On 34th reflects Macy’s signature blend of originality and versatile style, capturing the spirit and confidence that our customers embody.”

With a remarkable career spanning television and film, Molly Rogers has become one of the industry’s most sought-after costume designers, renowned for outfitting some of the most beloved stars on-screen. Her Emmy Award-winning talents have been fueled by New York City’s vibrant creative and cultural pulse, allowing her to seamlessly translate cinematic moments into unforgettable style. The On 34th & Molly Rogers collection channels Molly Rogers’ expertise and keen eye for detail, drawing inspiration from real New Yorkers and the captivating stories found on the city’s streets, both in her personal and professional life.

“New York City inspires me every day with its bold energy, expressive style and unforgettable characters," said Molly Rogers. "Through this collection with On 34th, I wanted to capture the city’s cinematic spirit and bring my work in costume design to everyone who loves to tell their own story.”

Macy’s continues to strengthen its position as a leading authority in fashion with collections that inspire creativity and individuality. In celebration of the launch, Macy’s Herald Square flagship store will host a curated collection of Molly Rogers’ favorite up-and-coming designers. The exclusive selection will feature pieces from Balkanica and Billy Fagen (@adhocateliernyc) and is available at the Herald Square flagship.

First launched in August 2023, On 34th was created with inspirational and modern design and built for real life. The On 34th & Molly Rogers collection has 44 pieces across apparel and accessories, each with unique and dynamic textures, patterns and colors, designed to be mixed and matched. Prices range from $49.50 to $139.50 for apparel, and $19.50 to $129.50 for accessories with sizing ranging from XXS to XXL.

About Macy’s

Macy’s, the largest retail brand of Macy’s, Inc. (NYSE: M), serves as the style source for generations of customers. With one of the nation’s largest e-commerce platforms powered by macys.com and mobile app, paired with a nationwide network of stores, Macy’s delivers the most convenient and seamless shopping experience, offering great values in apparel, home, beauty, accessories and more. Macy’s gives customers even more ways to shop through an off-price assortment at Macy’s Backstage and at our highly curated Macy’s small format stores. Each year, Macy’s provides millions with unforgettable experiences through Macy’s 4th of July Fireworks® and Macy’s Thanksgiving Day Parade® and helps our customers celebrate special moments, big and small. We’re guided by our social commitment—to create a brighter future for all that empowers voice, choice and ownership for our colleagues, customers, communities and leaders of tomorrow.

About Molly Rogers

Molly Rogers is a costume designer and image consultant who has worked in New York City since 1984. She began her career working with legendary costume designer Patricia Field and has built an extensive portfolio of iconic film and television credits, including the “Sex and the City” television series and feature films, “The Devil Wears Prada,” “Ugly Betty,” “Star,” “Murphy Brown,” “Confessions of a Shopaholic,” “And Just Like That…”, and most recently, “The Devil Wears Prada 2.” Rogers’ work has been featured in major global fashion publications and digital media outlets, and she appeared in the HBO Max documentary “And Just Like That… The Documentary.” Rogers has collaborated with a range of brands and organizations and is a six-time Emmy Award nominee and winner for “Sex and the City” season three. Follow her on Instagram at @mgrmgm, @mollyrogerscostumes and @thedevilwearspradacostumes.