simmer & stir® New Private Brand Collection from Dollar General to Bring Joy to Your Kitchen
simmer & stir® New Private Brand Collection from Dollar General to Bring Joy to Your Kitchen
Exclusive to DG, simmer & stir blends elevated design and effortless performance value-priced at $12 or less
GOODLETTSVILLE, Tenn.--(BUSINESS WIRE)--Dollar General (NYSE: DG) today announced the launch of simmer & stir, a new private-label kitchen brand, designed to elevate everyday cooking with modern style, practical function and incredible value. Available exclusively at DG, simmer & stir delivers joy in every slice, stir and serve.
"It’s about delivering joy to the everyday cooking experience, whether you’re mixing, measuring, flipping or serving.”
Share
The simmer & stir assortment blends form and function with nearly 30 thoughtfully designed kitchen tools and accessories, created to make preparing meals at home easier and more enjoyable. From prep to serve, the line delivers high-quality essentials with an upscale look, all at DG’s affordable prices.
“With simmer & stir, we’re making it possible for customers to refresh their kitchens with tools that look great, perform beautifully and fit their budget,” said Natalie McConnell, vice president, division merchandise manager of apparel, holiday and home. “It’s about delivering joy to the everyday cooking experience, whether you’re mixing, measuring, flipping or serving.”
The assortment includes measuring cups and spoons, mixing bowls and elevated silicon and nylon tools including spatulas, spoons, turners, tongs, whisks and more. Each item is designed with durability, comfort and modern aesthetics in mind, giving customers a simple way to upgrade their kitchens without overspending.
All simmer & stir items are priced at $12 or less, with the majority between $2 and $3.50, reinforcing Dollar General’s commitment to value without compromise.
simmer & stir will be available nationwide in approximately 16,000 stores beginning May 11.
The introduction of simmer & stir builds on DG’s growing portfolio of elevated home essentials, including celebrity partnerships with Dolly Parton and Holly Williams. This effort underscores DG’s commitment to serving as America’s General Store, bringing quality, value and style to households nationwide.
About Dollar General Corporation
Dollar General Corporation (NYSE: DG) is proud to serve as America’s neighborhood general store. Founded in 1939, Dollar General lives its mission of Serving Others every day by providing access to affordable products and services for its customers, career opportunities for its employees, and literacy and education support for its hometown communities. As of January 30, 2026, the Company’s 20,893 Dollar General, DG Market, DGX and pOpshelf stores across the United States and Mi Súper Dollar General stores in Mexico provide everyday essentials including food, health and wellness products, cleaning and laundry supplies, self-care and beauty items, and seasonal décor from our high-quality private brands alongside many of the world’s most trusted brands such as Coca Cola, PepsiCo/Frito-Lay, General Mills, Hershey, J.M. Smucker, Kraft, Mars, Nestlé, Procter & Gamble and Unilever.
