SugarAI Named 2026 ‘Customer Experience Solution of the Year’ in the 2026 ERP Today Awards

The company is recognized for its work in helping Country Fare Foodservice boost growth by 21% and increase revenues by 40% from existing customer accounts

DENVER--(BUSINESS WIRE)--SugarAI, provider of the award-winning intelligence-driven sales automation platform, today announced it has been named Customer Experience Solution of the Year in the 2026 ERP Today Awards. The award recognizes projects that deliver measurable improvements in how businesses engage, serve, and retain customers through enterprise technology.

Sugar was recognized for its project, “Turning Sales Data into Customer Success: Country Fare’s CX Transformation with SugarAI.” Sugar has enabled the food service company to convert fragmented sales data into a unified view of the customer to anticipate customer needs, personalize engagement strategies, and align sales activity to actionable data. This has boosted company growth by 21% and increased revenues by 40% from existing customer accounts across its complex food service operation.

Judges highlighted the clarity of the transformation: “Data was not just centralized, it was operationalized. The result was a measurable shift in how the business engages with its customers, moving from reactive sales processes to proactive relationship management. It is a clear example of how ERP-integrated CRM platforms can drive both customer satisfaction and commercial performance.”

Used by thousands of businesses in 120 countries worldwide, Sugar transforms fragmented revenue data into actionable intelligence. By surfacing renewal risk, expansion opportunity and prioritized next actions inside daily workflows, Sugar helps revenue teams operate with clarity instead of guesswork.

“We’re honored to receive the ERP Today Customer Experience Solution of the Year Award,” said Becca Toth, CMO of SugarAI. “We believe the future of sales is proactive, not reactive. SugarAI is helping redefine the category by delivering clear, actionable guidance so teams can focus on the highest-value opportunities, anticipate risk, and drive more predictable growth.”

The ERP Today Awards recognize and celebrate organizations meeting the demands of today’s global enterprise technology sector and setting the standards for tomorrow’s success.

Click here to learn more about SugarAI solutions.

About SugarAI

SugarAI provides software that helps revenue teams manage and grow their customer accounts with greater visibility and control. Its Precision Selling platform delivers account-level insights that highlight risk, uncover expansion opportunities, and guide sellers toward clear next steps.

Used by thousands of companies in more than 120 countries, SugarAI supports organizations operating in complex, relationship-driven sales environments. Headquartered in Denver, SugarAI is backed by Accel-KKR.

For more information, visit www.sugarai.com.