Yamaha Marine Announces “Real Reliability” Sales Event

KENNESAW, Ga.--(BUSINESS WIRE)--Yamaha Marine announced today the “Real Reliability” sales event, a limited-time promotion that delivers added value across a wide range of eligible Yamaha four-stroke outboards. From May 4 through May 31, 2026, customers who purchase select, new, eligible Yamaha outboards can choose benefits based on horsepower, including dealer credit or extended coverage protection.

Through the promotion, customers who purchase eligible, new Yamaha outboards in the 30- to 350-horsepower range can add two (2) years of Yamaha Extended Service (Y.E.S.) coverage** to the three (3) years of Yamaha Limited Warranty for a total of five (5) years of coverage protection. Customers who purchase eligible, new 425- to 450-horsepower outboards can add two (2) years of Y.E.S. coverage** to the five (5) years of Yamaha Limited Warranty for a total of seven (7) years of coverage protection. Finally, the “Real Reliability” sales event gives customers who purchase eligible, new Yamaha outboards in the 2.5- to 25-horsepower range the ability to earn up to $500 in dealer credit, toward the purchase of additional goods and/or services, based on MSRP.

“The ‘Real Reliability’ sales event gives customers more ways to get value from their Yamaha outboard purchase,” said Scott Higgins, General Manager, Marketing, Yamaha Marine Engine Systems Sales. “From extended coverage to dealer credit, this promotion supports boaters with options that match how they use their time on the water.”

Yamaha’s “Real Reliability” sales event is effective for eligible, new Yamaha four-stroke outboards purchased from May 4, 2026, through May 31, 2026.

Additional terms and conditions apply*. Consumers should see authorized, participating Yamaha outboard dealers for a complete list of eligible outboards and all terms, conditions and procedures.

Yamaha Marine products are marketed throughout the United States and around the world. Yamaha Marine Engine Systems, based in Kennesaw, Ga., supports its 2,000 U.S. dealers and boat builders with marketing, training and parts for Yamaha’s full line of products and strives to be the industry leader in reliability, technology and customer service. Yamaha Marine is the only outboard brand to have earned NMMA^®’s C.S.I. Customer Satisfaction Index award every year since its inception. Visit www.yamahaoutboards.com.

*PROGRAM TERMS AND CONDITIONS: Consumer benefit for purchasing a new (unused, not previously warranty registered) select eligible Yamaha four stroke outboard is based on horsepower as follows: 30-450 hp is a 24-month Yamaha Extended Service (“Y.E.S.”) contract (choice offered by Florida dealers is a 24-month Yamaha Extended Limited Warranty in lieu of Y.E.S. contract); 2.5 hp to 25 hp four stroke outboard is a dealer credit of up to $500, based on hp, toward the MSRP value of additional goods and/or services purchased, at the authorized participating dealer that sold the outboard, at no extra cost to consumer. To be eligible, outboards must also have been manufactured since January 2019. Promotion is only applicable from authorized participating Yamaha Outboard dealers in the U.S.A. sold to purchasing consumers residing in the U.S.A. Promotion is limited to available stock in dealer inventory that is sold May 4, 2026 – May 31, 2026, and PDI completed, delivered and warranty registered on YMBS by the dealer in accordance with Yamaha’s promotion and warranty registration requirements. No model substitutions, benefit substitutions, extensions or rain checks will be allowed. Outboards sold or provided for commercial, camp, resort, guide, rental, promotional/demo, government agency, competition, tournament or sponsorship use are not eligible. This promotion cannot be used in conjunction with any other Yamaha offer. Some exceptions may apply. Some exclusions may apply in the Yamaha Extended Limited Warranty offered by Florida dealers (as compared to the Y.E.S. contract), such as TRIP coverage. In Florida, Yamaha Extended Service is administered by Automotive Warranty Services of Florida, Inc. 175 W. Jackson Blvd, Chicago, IL 60604 [phone]. License # 60023. See authorized participating Yamaha dealer for complete details. Yamaha reserves the right to change or cancel this promotion at any time. Yamaha Motor Finance Corporation, U.S.A., dba Yamaha Financial Services, is an affiliate of Yamaha Motor Corporation, U.S.A. offering financing solutions to support Yamaha Dealers and loyal

Yamaha Customers nationwide.

**Or Yamaha Extended Limited Warranty offered by Florida dealers, as applicable.

REMEMBER to always observe all applicable boating laws. Never drink and drive. Dress properly with a USCG-approved personal floatation device and protective gear.

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