HRC Fertility Earns Platinum, Gold and Multiple Honors at 2026 Hermes Creative Awards

Recognition spans national advocacy, clinical innovation and patient-centered care initiatives

LOS ANGELES--(BUSINESS WIRE)--HRC Fertility, one of the largest providers of advanced fertility care, has received four honors at the 2026 Hermes Creative Awards, including a Platinum award, among the competition’s top distinctions. The international program recognizes strong work in marketing and communications across both traditional and emerging media.

This recognition reflects HRC Fertility’s approach to fertility care: grounded in clinical progress, but just as focused on the patient experience and how people understand their options. The organization received a Platinum award, a Gold award and two Honorable Mentions across advocacy, innovation and patient support.

“We’re grateful for this recognition. It speaks to the innovative work our physicians and teams do every day to help people build families and plan for the future,” said Kerry Ayazi, president and chief marketing officer at HRC Fertility. “Our priority is straightforward: provide thoughtful, evidence-based care and support patients at every step.”

Platinum recognition for national advocacy campaign

HRC Fertility received a Platinum award for its campaign, “Challenging the ‘Geriatric Pregnancy’ Label in Modern Fertility Care,” a national effort aimed at addressing outdated and stigmatizing language in reproductive medicine.

The campaign combined original research, physician leadership and policy engagement to highlight how terminology can impact patient experience and trust in care. HRC Fertility commissioned a nationwide survey of 1,000 U.S. adults, which found that two-thirds consider the term “geriatric pregnancy” outdated and stigmatizing, with many saying it increases anxiety and undermines confidence.

From there, the findings supported a broader awareness effort and a formal resolution submitted to the California Medical Association calling for more patient-centered terminology. The campaign generated 164 media placements and more than 1.1 billion impressions, helping bring greater attention to how language is used in healthcare.

Recognition across innovation and patient experience

HRC Fertility also received a Gold award for its Needle-Free IVF innovation, which eliminates daily hormone injections during IVF and egg freezing through a flexible subcutaneous delivery system. By reducing the physical and emotional burden of treatment, the approach aims to improve the experience without changing expected clinical outcomes.

The organization also received two Honorable Mentions: one for its “Get to Know Us” destination brand video, which highlights HRC Fertility’s integrated care model and global patient experience, and another for its Gift Voucher Program, an initiative designed to make fertility care more accessible by enabling financial support from family and loved ones.

“These recognitions reflect the work happening across our organization, from clinical innovation to how we communicate with and support patients,” said Sonia Solin, vice president of marketing and growth at HRC Fertility. “They also speak to the collaboration between our internal teams and partners who help bring these efforts to life.”

“It has been meaningful to support HRC Fertility in bringing forward research and perspectives that resonate with both patients and the broader healthcare community,” said Curtis Sparrer, principal and founder of Bospar.

“We are proud to partner with HRC Fertility on initiatives that prioritize clarity, access and patient-centered communication,” added Robyn Bordes, CEO and founder of Illumination PR.

Continued momentum in fertility care

The Hermes recognition comes as HRC Fertility continues to build on a strong year. The organization was recently named to Newsweek’s Best Fertility Clinics 2026 list, is in its 38th year of providing care and has opened a new center in Beverly Hills.

About Hermes Creative Awards

The Hermes Creative Awards is an international competition administered and judged by the Association of Marketing and Communication Professionals (AMCP). The program recognizes excellence in marketing and communications across a wide range of categories, with entries evaluated by industry professionals against a high standard of quality.

Platinum awards are presented to entries judged among the most outstanding, representing approximately 16% of submissions. Gold awards are granted to work that exceeds industry standards, while Honorable Mentions recognize entries that meet expectations. The competition attracts thousands of submissions each year from organizations and agencies across the U.S. and more than two dozen countries.

About HRC Fertility

HRC Fertility is one of the largest providers of advanced fertility treatments, with 15 locations including the California Bay Area, Los Angeles, Orange County, CA, San Diego County and Las Vegas, Nevada. Welcoming individuals, couples and families from all walks of life, HRC Fertility is dedicated to helping preserve family building options for the future or start a journey towards family building now. For detailed information about HRC Fertility’s services, locations and providers, please visit: www.HavingBabies.com.