Barrows Connected Store Lands Top Retail Media Talent Kathryn Mazza to Accelerate North America Growth

TAMPA, Fla.--(BUSINESS WIRE)--Barrows Connected Store, a global leader in connected retail experiences, today announced the appointment of Kathryn Mazza as Chief Growth Officer, North America, effective May 1, 2026—marking a significant strategic hire as competition for senior talent intensifies across the retail media and retail technology landscape.

Mazza will lead Barrows Connected Store’s North America growth strategy, accelerating new business, and strengthening trade relationships.

Widely regarded as one of the most connected and respected leaders in retail media, Mazza joins Barrows Connected Store following a highly competitive recruitment process, with multiple retail media, retail technology, and transformation companies pursuing her for senior leadership roles. Her appointment underscores Barrows Connected Store’s continued investment in top-tier talent to support its rapid expansion in North America.

“Kathryn is a proven growth leader with deep relationships across retailers, brands, and the broader retail media ecosystem,” said Brian DeCoveny, Managing Director, North America, Barrows Connected Store. “As we scale our presence and capabilities in the region, her ability to connect strategy, partnerships and execution will be critical in accelerating our momentum and delivering greater value to our clients.”

Mazza brings more than 20 years of leadership experience across retail, commerce, and omnichannel growth, with deep expertise in retail media, marketing analytics, and revenue monetization. She has held leadership roles at Hy-Vee and Dick’s Sporting Goods, where she helped advance retail media and digital transformation initiatives, including building and scaling high-impact media platforms. Mazza has a strong track record of leading cross-functional teams across merchandising, technology, and data to deliver enterprise-wide transformation, and currently serves on the Board of Advisors for the Path to Purchase Institute (P2PI) and Fluent.

In her role as Chief Growth Officer, Mazza will:

• Drive strategic planning and market expansion across North America
• Accelerate new business and partnership opportunities
• Strengthen relationships with key retailers, brands, and industry stakeholders

“I’m excited to join Barrows Connected Store at a time when retail media and in-store technology are converging in powerful new ways,” said Mazza. “Barrows is uniquely positioned to help retailers and brands unlock the full value of the physical store as a media and experience channel. I look forward to building on that momentum and driving meaningful growth across the region.”

As retail media continues to evolve beyond digital channels and into the physical store, Barrows Connected Store is expanding its role as a key partner to retailers and brands seeking to connect media, data and in-store experiences. The company’s continued growth in North America reflects increasing demand for solutions that transform stores into measurable, high-performing media environments.

About Barrows Connected Store

Barrows Connected Store is a global leader in connected retail technology, helping retailers and brands create smarter, more engaging in-store experiences. By developing intelligent environments powered by its ConnectOS platform, Barrows transforms physical stores into high-performance media channels.

Retailers and brands can activate, manage and measure campaigns in real time, delivering dynamic, locally relevant digital content that influences shopper behavior where it matters most. With a focus on shopper needs, commercial outcomes and ESG goals, Barrows Connected Store empowers partners to elevate in-store experiences and drive sustainable growth in the future of connected commerce.

Learn more at www.barrowscs.com — Moving » Retail » Forward