Xsolla to Lead Web3 and Game Commerce Conversation at Consensus Miami 2026

Company To Host Panel Session and Exclusive Meetup, Highlighting How Game Commerce Infrastructure Powers the Next Era of Web3

LOS ANGELES--(BUSINESS WIRE)--Xsolla, a leading global video game commerce company, today announced its presence at Consensus Miami 2026 (May 5 to 7, Miami Beach Convention Center), where the company will host a featured panel session and an exclusive networking meetup focused on the intersection of game commerce and Web3.

Xsolla's panel session, scheduled for Thursday, May 7, from 11:00 AM to 11:45 AM as part of the Blockchain Game Alliance programming, will explore how game commerce infrastructure can unlock growth across Web3 ecosystems. Moderated by Rytis Joseph Jan, Head of Web3 at Xsolla, the panel will feature Chris Hewish, President of Xsolla; Patty Wang, Head of Web3 Strategy at Xsolla; and Lauren Baca, Global VP Marketing of Advertising & Rewards at Xsolla. Together, the panelists will bring perspectives across industry leadership, Web3 strategy, and advertising technology.

The discussion will explore how developers can move beyond token-driven models toward participation-based economies, and how commerce infrastructure can connect identity, payments, and growth systems to enable long-term, sustainable Web3 adoption.

"The internet solved for distribution, communication, and access at a global scale, but it never solved for ownership, identity, and trust," said Chris Hewish, President at Xsolla. "Games are the most advanced digital economies in the world. Billions of players are already investing time, building identity, creating content, and driving network effects. What's missing is the ownership layer. We are now moving from a model of players to a model of participants, and that is not a small shift in terminology. It is a structural shift in how value is created and distributed."

The panel will cover key themes central to Xsolla's Web3 strategy, including:

• A participation-based economic model that redefines the relationship between players and the systems they engage with, where monetization becomes value exchange, retention becomes alignment, and engagement becomes measurable, ownable contribution
• A "third stream of income" framework that goes beyond labor and capital, enabling players to earn through direct contribution to an ecosystem, whether through gameplay, content creation, community building, or active network participation, without speculation or financial engineering
• A new approach to user acquisition and growth where UA becomes deterministic rather than probabilistic, attribution becomes verifiable at the identity level rather than the device level, and onboarding becomes the first step in an economic relationship rather than a cost center
• Xsolla ZK, a new infrastructure layer designed specifically for the convergence of gaming and Web3, enabling verifiable ownership of assets, programmable value exchange, transparent systems players can trust, and interoperability across game ecosystems, all built as a developer-first infrastructure that is invisible to players

In addition to the panel, Xsolla will host an exclusive meetup at Consensus Miami, giving attendees the chance to connect directly with the Xsolla team and learn more about the company's Web3 offerings, game commerce solutions, and partnership opportunities.

"The first billion Web3 users will not come from financial applications," said Hewish. "They will come from games. Games already have participation. Web3 brings ownership. The opportunity in front of us now is to build the trust layer that connects them."

Consensus Miami is the largest and longest-running crypto and blockchain conference in the Americas, bringing together more than 20,000 founders, investors, executives, and policymakers from over 100 countries. The Blockchain Game Alliance, a leading industry organization with over 500 members, promotes the adoption of blockchain technology in the gaming sector and has partnered with Consensus to spotlight the convergence of gaming and Web3 infrastructure.

Xsolla will be on-site throughout Consensus Miami 2026. To learn more about Xsolla's Web3 strategy, explore its game commerce solutions, or schedule a meeting with the team, visit: https://xsolla.pro/consensus-miami

About Xsolla

Xsolla is a global commerce company that builds and provides all the things developers need to launch, grow, and monetize video games. Headquartered in Los Angeles, California, the company supports studios of every size, from indie to AAA, with solutions across direct-to-consumer commerce, intelligent payments, entertainment-based IP, and player engagement products. Xsolla helps developers fund, distribute, market, and monetize their games at scale. Trusted by more than 60% of the top 100 highest-grossing games, Xsolla operates as the merchant of record across 200+ geographies with access to over 1,000+ local payment methods worldwide. Grounded in a deep belief in the future of gaming, Xsolla is resolute in bringing opportunities together and unlocking growth for creators everywhere.

For more information, visit xsolla.com