NIC MAP Expands Coverage to 214 Markets, Providing New Visibility Into Senior Housing Performance

Largest expansion in NIC MAP history adds 74 metros and expands coverage to 85 percent of U.S. supply

RALEIGH, N.C.--(BUSINESS WIRE)--NIC MAP, the leading provider of data for the senior housing industry, announced a major expansion of its rate and occupancy dataset, increasing coverage from 140 to 214 markets nationwide, the largest single expansion in the platform’s history.

The update adds 74 new metropolitan areas and more than 2,400 properties, bringing NIC MAP’s coverage to approximately 85 percent of U.S. senior housing supply and extending visibility into additional markets across the country.

For the first time, NIC MAP is also providing rate and occupancy data in five additional states – Alaska, New Hampshire, North Dakota, South Dakota and West Virginia – further enhancing the industry’s ability to analyze performance beyond primary markets.

“Operators, investors and developers need a more complete view of the market as they make critical growth and capital allocation decisions,” said Arick Morton, CEO of NIC MAP. “This expansion gives the industry deeper insight into where opportunities exist and what performance looks like across a broader set of markets.”

The expansion comes as senior housing fundamentals continue to strengthen. NIC MAP’s latest quarterly data shows occupancy reached 89.5 percent in the first quarter of 2026, increasing 40 basis points quarter over quarter, with continued gains across independent living and assisted living.

With demand rising and development activity remaining limited, access to timely, market-level data is becoming increasingly important for organizations evaluating where to grow and how to deploy capital.

To learn more, visit www.nicmap.com.

FAQs

1. Which markets are now covered?

The expansion adds 74 metropolitan areas across the country and more than 2,400 properties, bringing NIC MAP’s coverage to 214 markets, approximately 85 percent of U.S. senior housing supply. New metros include Huntsville, AL; Reno, NV; Fort Collins, CO; Savannah, GA; Fort Wayne, IN; and Wilmington, NC, among others. The release also introduces rate and occupancy coverage in five states for the first time: Alaska, New Hampshire, North Dakota, South Dakota, and West Virginia.

2. Why does this expansion matter for the senior housing industry?

Senior housing decisions increasingly depend on market-level visibility outside the largest metros, where much of today's development and investment activity is occurring. Expanded coverage gives operators, investors, and developers a consistent way to evaluate performance in markets that previously required manual research or disconnected data sources.

3. Will the dataset continue to grow over time?

Yes. This release reflects the first quarter of data collection in the new markets. As additional quarters are collected, the dataset will expand to include historical trends and deeper market analysis.

About NIC MAP

NIC MAP believes data drives outcomes. We provide purpose-built data exclusively for senior housing with relevant, market-specific insights you won’t find anywhere else, empowering the senior housing industry to stay nimble and achieve optimal results. Our platform offers real-time access to occupancy rates, transaction details, and construction project tracking, enabling industry leaders -- including the top senior housing operators, largest government agencies and major investors -- to navigate market complexities and capitalize on investment opportunities. For more information, visit www.nicmap.com.