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Brown-Forman Announces Distributor Changes in U.S. Control States

LOUISVILLE, Ky.--(BUSINESS WIRE)--Brown-Forman Corporation (NYSE: BFA, BFB) today announced the strategic realignment of its U.S. control states distribution network. Following a comprehensive review of its distributor agreements across 18 state-managed markets—where government agencies oversee the wholesale or retail distribution of distilled spirits—the company has selected four distributor organizations to represent its portfolio in 11 markets. The remaining seven control states will continue to be served by their existing distributor.

The following organizations will represent the Brown-Forman portfolio in their respective markets, effective June 1:

  • Johnson Brothers: Idaho, Montana, North Carolina, Oregon, Utah, and Wyoming
  • Southern Glazer’s Wine & Spirits: Maine, New Hampshire, and Vermont
  • Superior Beverage Group: Ohio
  • Great Lakes Wine & Spirits: Michigan

Brown‑Forman would like to recognize and thank outgoing distributor Republic National Distributing Company (RNDC) for their years of partnership and collaboration in these markets.

“In 2025, Brown‑Forman embarked on the most significant transformation of its U.S. distribution network in more than six decades. With the control states phase now complete, we are aligned with distributors who bring the capabilities, scale, and operational excellence required to drive our next generation of growth,” said Michael Masick, Executive Vice President and President, Americas, Brown‑Forman.”

Robinson Brown IV, Senior Vice President and Managing Director, USA & Canada, Brown‑Forman, added: “Control states require a unique combination of regulatory expertise and strong commercial execution. With these new partners, we’re better equipped to expand our footprint and ensure our brands are in the right place at the right time to win with the consumer."

About Brown-Forman:

Brown-Forman Corporation is a global leader in the spirits industry, responsibly building exceptional beverage alcohol brands for more than 155 years. Headquartered in Louisville, Kentucky, we are guided by our founding promise, “Nothing Better in the Market.” Our premium portfolio includes the Jack Daniel’s Family of Brands, Woodford Reserve, Old Forester, New Mix, el Jimador, Herradura, The Glendronach, Glenglassaugh, Benriach, Diplomático Rum, Gin Mare, Fords Gin, Chambord, and Slane. With approximately 5,000 employees worldwide, we proudly share our passion for fine-quality spirits in more than 170 countries. Learn more at brown-forman.com and stay connected with us on LinkedIn, Instagram, and X.

Forward-Looking Statements

This press release contains statements that are “forward-looking statements” as defined under U.S. federal securities laws. These forward-looking statements reflect management’s expectations or projections regarding future events and speak only as of the date we make them. Except as required by law, we do not intend to update or revise any forward-looking statements, whether as a result of new information, future events, or otherwise. By their nature, forward-looking statements involve risks, uncertainties, and other factors (many beyond our control) that could cause our actual results to differ materially from our historical experience or from our current expectations or projections.

For further information on factors that could cause our actual results to differ materially from our historical experience or from our current expectations or projections, please refer to our public filings, including the “Risk Factors” section of our Annual Report on Form 10-K and Quarterly Reports on Form 10-Q filed with the Securities and Exchange Commission.

Contacts

Brown-Forman Contacts:
Elizabeth Conway, Director, External Communications
elizabeth_conway@b-f.com; 502-774-7737

Sue Perram, VP, Investor Relations
sue_perram@b-f.com; 502-774-6862

Brown-Forman Corporation

NYSE:BF.B
Details
Headquarters: Louisville, KY
CEO: Lawson Whiting
Employees: 5,400
Organization: PUB
Revenues: 4,200,000,000.00 (2024)
Net Income: 1,400,000,000.00 (2024)

Release Versions

Contacts

Brown-Forman Contacts:
Elizabeth Conway, Director, External Communications
elizabeth_conway@b-f.com; 502-774-7737

Sue Perram, VP, Investor Relations
sue_perram@b-f.com; 502-774-6862

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