Keller Williams Acquires Michael Lewis Marketing Suite

AUSTIN, Texas--(BUSINESS WIRE)--Keller Williams Realty, LLC (KW), the world’s largest real estate franchise by agent count, has acquired Michael Lewis Marketing Suite (MLMS), a widely utilized marketing services company, supporting KW-affiliated real estate agents and brokerages.

“For more than a decade, Michael’s world-class marketing suite has helped our affiliated agents and brokerages thrive, no matter the market,” said Chris Czarnecki, CEO and president, KW. “As a testament to that overwhelming success, we’re excited to bring MLMS fully in-house,”

“At KW, we know the right models, powered by the right tools, drive powerful results,” said Czarnecki. “This key move strengthens both, giving our entrepreneurs the leverage to build even bigger.”

Since 2013, MLMS has grown to support more than 130,000 KW-affiliated agents and delivered over 800 custom designs for agents and brokerage leaders with a comprehensive suite spanning brand strategy, graphic design, print solutions, and consulting.

As part of the acquisition, KW-affiliated agents and brokerages will gain access to:

• Full-service, list-to-close marketing solutions that streamline execution and drive production for real estate agents and teams.
• A high-end design and branding division for KW-affiliated brokerages and agents to help them craft their own distinctive visual identities and individualized brand strategy with hands-on consultations through to execution.
• Marketing leverage to fuel brokerage growth and retention.
• Onboarding and agent activation services to accelerate productivity and consistency.
• Expanded design capabilities to deliver fast, consistent, market-ready assets at scale.

“Keller Williams has always been the place where entrepreneurs can build, expand, and own their brand,” said Michael Lewis, CEO and creative director, MLMS. “Now, every KW-affiliated brokerage and agent will have access to a true ‘easy button’ for branding and list-to-close services.”

Effective immediately, Michael Lewis, founder of MLMS, will serve in an advisory role at KW, focused on integrating, training, and scaling MLMS across the KW ecosystem.

“Our affiliated agents and brokerages are the KW brand in local markets,” said Sandra Howard, chief marketing officer, KW. “With this acquisition and full integration in our marketing team, we’re strengthening the foundation of how our affiliated agents build, market, and scale their business and their brands inside a system designed for long-term success.”

KW plans to fully deploy MLMS solutions across its network by the end of Q3 2026.

About Keller Williams

Austin, Texas-based Keller Williams Realty, LLC is the world’s largest real estate franchise by agent count with a global network of offices and affiliated agents. The franchise is No. 1 in units and sales volume in the U.S.

Since 1983, the company has cultivated an agent-centric, technology-driven, and education-based culture that rewards affiliated agents. For more information, visit kwri.kw.com.