View Homes Announces Three Leadership Appointments, Strengthening Executive Team Across Sales, Marketing, and Division Operations

Appointments Reflect Continued Investment in Leadership Depth Across Colorado, Texas, and New Mexico

COLORADO SPRINGS, Colo.--(BUSINESS WIRE)--View Homes, a residential homebuilder ranked among the Builder 100 by Builder Magazine, today announced three strategic additions to its leadership team. Ben Harris and Michael Copeland have recently joined as Division Presidents for Colorado and San Antonio, respectively, and Alyson Benn has been named Vice President of Corporate Marketing, effective May 11.

“These three appointments reflect exactly the kind of leadership depth we need to execute on the opportunity in front of us,” said Natasha Gandhi, View Homes CEO. “Ben, Michael, and Alyson each have the experience to step in and make an immediate impact and they’re joining a team that is already doing strong work.”

Harris joins View Homes with deep expertise in homebuilding sales and market leadership developed over more than a decade in the industry. He spent the past four years as Vice President of Sales at Richmond American Homes in Denver, where he led sales operations across one of the company’s key markets. Prior to that, he served as Sales Manager at KBHS Home Loans and spent nearly eight years as Vice President and Regional Sales Manager at Pulte Mortgage. Harris holds a degree in Business and Communication from Arizona State University.

Copeland brings more than two decades of homebuilding experience to his role in San Antonio, with a career that spans every level of the business, rising from construction superintendent and purchasing manager to city manager and regional president. Most recently, he served as Division President at Forestar in San Antonio, where he built and led a new division from the ground up. Prior to that, he spent five years as Texas Region President at Rausch Coleman Homes, where he expanded operations into 10 new markets and significantly grew his team. He also spent 13 years at DR Horton in a series of progressively senior roles. Copeland holds a Bachelor of Business Administration in Management from Texas A&M University.

Benn joins View Homes with 20 years of marketing leadership experience, the majority of it in residential homebuilding. She spent more than seven years at Century Communities, most recently as Vice President of Corporate Marketing, where she led integrated marketing strategy for a publicly traded national homebuilder. Prior to Century Communities, she spent more than seven years at Richmond American Homes, where she rose to Director of Marketing and Operations, overseeing national and divisional marketing across 14 market regions. Benn holds a Bachelor of Arts in Journalism and Communication from the University of Northern Colorado.

“My focus is on making sure we execute well in the markets we’re in, serve our customers at the highest level, and build on the foundation that makes View Homes worth building,” Gandhi added. “I’m genuinely excited about this team and where we’re headed.”

The appointments come as View Homes continues to invest in the leadership depth needed to support its business across its core markets. The company operates five divisions across Colorado, Texas, and New Mexico, with a product mix spanning entry-level to luxury price segments.

About View Homes

View Homes, ranked among the Builder 100 by Builder Magazine, delivers a diverse portfolio of thoughtfully designed communities and homes that reflect innovation, quality, and enduring value. Guided by a customer-first mindset and a commitment to excellence, View Homes builds for how people live today. View Homes’ business comprises five divisions, with operations in Colorado, Texas, and New Mexico, offering a diverse product mix spanning entry-level to luxury segments.