Shaping Mobility for Your World: Hongqi Unveiled Upgraded Global Strategy and All-New Overseas SUV Lineup at Auto China 2026

BEIJING--(BUSINESS WIRE)--At Auto China 2026, Hongqi, a leading Chinese luxury automotive brand, unveiled its upgraded global strategy and new overseas SUV lineup.

Mr. Xiao Xiao, General Manager of China FAW Group Import & Export Co., Ltd., stated that Hongqi adheres to the philosophy of “Shaping Mobility for Your World” and focuses on three core pillars:

• Developing vehicles tailored for global markets
• Delivering end-to-end luxury experience
• Building a global co-creation ecosystem

With a more diverse lineup of luxury vehicles and superior luxury experiences, Hongqi will continuously create wonderful mobility, beautiful experiences and a better life for global users.

The all-new overseas SUV lineup unveiled includes: Hongqi Offroad, Hongqi Global SUV, E-HS9 (RHD) version, and EHS5 available in both LHD and RHD. Covering outdoor off-roading, urban commuting and business reception scenarios, the lineup forms a product system featuring synchronized LHD/RHD deployment, parallel development of electrified models, and coordinated intelligent evolution.

Mr. Giles Taylor, Vice President of Global Design and Chief Creative Officer of China FAW, noted that the new models inherit Hongqi’s Eastern luxury DNA while integrating local cultural preferences and user needs.

• Hongqi Offroad satisfies the off-road aspirations of Middle Eastern elites.
• E-HS9 RHD defines the preferred choice for business leaders and connoisseurs in Asia-Pacific and the UK.
• EHS5 serves as a versatile urban SUV for young users in RHD markets including the UK, Indonesia, Singapore and Macao.
• Hongqi Global SUV presents a unique character of Eastern-Western cultural integration.

At the press conference, Ms. Yang Xiaocui, Deputy General Manager of China FAW Group Import & Export Co., Ltd., launched the Hongqi Bonded Friends — a global user co-creation program. It sincerely invites over 2 million car owners across 34 countries and regions to join the global Hongqi community, deepen cross-border friendships, and embark on and record every wonderful luxury journey together.

Hongqi will take user communities, exclusive services and brand events as bonds to innovate with global customers, and continuously deliver unique value and dedicated companionship.

Starting from Auto China 2026, Hongqi sends a clear signal of sustained global advancement. By 2028, Hongqi plans to expand to more than 110 countries and regions with over 650 dealerships. Hongqi will continue promoting Eastern luxury globally, earning worldwide recognition and leading the future benchmark of global luxury mobility.