Rhino USA Launches RhinoWorld, a 182-Acre Adventure Campus Outside Austin, Texas

Founded by a father and two sons whose love of off-roading inspired a range of truck, towing and recovery gear and powersports accessories, Rhino USA is building a place where products will be born, field-tested and taught

AUSTIN, Texas--(BUSINESS WIRE)--Rhino USA, a family-built brand and trusted authority in truck, towing and off-road adventure gear, today announced the development of RhinoWorld™, a first-of-its-kind 182-acre adventure campus being built just outside Austin, Texas. RhinoWorld is where Rhino USA products will be developed, proven and taught in real conditions with an innovation lab feeding the proving grounds, hands-on education building confidence and immersive retail and live experiences bringing it all to life.

“We spent years testing our gear in the real world whenever and wherever we could. Now we’re building the real world we always needed,” says Ted Repic, Rhino USA CEO. “RhinoWorld is where we can beat the hell out of our gear so you know it won't fail you when you need it most."

The story of RhinoWorld begins, like most things at Rhino USA, outdoors. The Repic family — Ted Repic and his sons Cameron and Dylan — grew up in Southern California with ready access to public land, spending weekends riding motorcycles and off-roading. In those early years, their best product ideas didn’t come at a desk. They came around a campfire, after a long day outside, when the problems were fresh and the solutions felt obvious.

When Rhino USA relocated its headquarters to Austin, the family embraced everything Texas had to offer. But they quickly ran into something that surprised them: much less accessible public land for recreation. The kind of terrain they needed to properly test and demonstrate recovery gear, tow products and off-road accessories wasn’t as easy to reach. That gap, and the family’s ingrained habit of using the outdoors as both a laboratory and a reset button, became the seed of an idea that grew into RhinoWorld.

Located in Del Valle, RhinoWorld is built around a belief that the best way to know your gear is to use it. The campus will include an innovation lab with a full shop for prototyping and testing, a content studio, a welcome center and concept retail space, a warehouse, RV sites, campground and an outdoor shooting and archery range. The proving grounds will span more than 8 miles with at least 15 distinct obstacles across varied terrain — creek crossings, technical trails, tilt challenges — purpose-built to test gear and build real-world skill. The obstacles will first serve as Rhino USA’s internal proving ground before opening to guests in the future.

RhinoWorld will also serve a mission bigger than the brand. It will also be a real-world training ground for first responders and disaster recovery organizations, where the RhinoWorld team will teach things like how to use the best techniques with recovery equipment to clear debris and vehicles in crisis situations.

“I started this company at 19 with a gap in the market and a pickup truck. Dylan jumped in with his savings while he was still in high school. We built the early team out of our friend group. That’s how Rhino USA started,” says Cameron Repic, Rhino USA Co-Founder. “Ten years later, we’re serving millions of customers and building an adventure campus. RhinoWorld is what a decade of showing up and caring about the product looks like.”

Ted Repic stepped in as CEO early on to guide the company’s growth, and later Dylan and Cameron’s uncle, Ray Repic, a Fortune 500 technology leader, joined as COO to help the business scale. What followed was a decade of growth that now serves millions of customers through rhinousainc.com and major national retailers across the United States, Canada and South America.

That growth was supported by a simple conviction: gear should work when it matters, and if it doesn’t, the brand makes it right. The product line — Retractable Ratchet Straps, Adjustable Drop Hitch, Kinetic Recovery Rope, Tactical Hiking Sticks and more — was never designed for a shelf. It was designed for the field.

“My favorite part of this job has always been dreaming up new products, then getting outside to put them to the test. At RhinoWorld, we can build something, throw it on a vehicle, run it through the course, and know pretty quickly whether it’s ready. That kind of feedback loop changes everything,” says Dylan Repic, Rhino USA Co-Founder.

RhinoWorld is not currently open to the public, though broader community access is part of the long-term vision for the adventure campus. For now, it is a place for the Rhino USA team to do what they have always done best: get outside, use the gear, teach others about it and come back better.

ABOUT RHINO USA:

Rhino USA is a family-owned adventure gear company founded in Murrieta, California and now headquartered in Austin, Texas. The company designs battle-tested truck, towing and off-road gear built to solve real-world problems and backed by a lifetime guarantee. Known for durable products and personalized customer support, Rhino USA serves millions of customers across e-commerce, retail and international markets. The company is currently building RhinoWorld™ on 182 acres just outside Austin — a real-world hub where products are developed, tested and demonstrated to help customers Worry Less. Adventure More.

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