Diversifying Beyond Banking: Canada’s Top 100 Brands Surge to C$396 Billion in Value

The Brand Finance Canada 100 2026 report reveals the nation’s top 100 brands have collectively grown by 16% in value

• TD remains Canada’s most valuable brand, up 35% to C$31.5 billion
• Intact is the fastest-growing brand, more than doubling in value to C$6 billion
• Crown Royal retains the strongest brand title with a BSI score of 96/100 and an AAA+ rating
• Dollarama emerges as a brand to watch as value-driven spending accelerates

VANCOUVER, British Columbia--(BUSINESS WIRE)--Canada’s leading brands posted strong and broad-based growth in 2026, with the total value of the country’s top 100 brands rising to CAD396 billion, up 16% year-on-year, according to a new report from Brand Finance.

This reflects a resilient economic backdrop, supported by steady domestic demand, easing inflation, and stabilizing interest rates. Growth is increasingly diversified, with 14 of 20 sectors recording gains, signalling a gradual shift away from reliance on banking alone.

The five most valuable brands remain unchanged from 2025, all recording growth and underscoring the stability of Canada’s largest corporate players. TD retains its position as the nation’s most valuable brand, up 35% to CAD31.5 billion, driven by lending, deposits, and insurance.

Strong fundamentals underpin TD’s leadership. Brand Finance’s research shows TD has best-in-class scores for Understanding, a key driver of brand strength. It also achieves top marks for digital capabilities, particularly for online and mobile banking, availability, and data security. Continued investment in digital platforms and customer experience reinforces TD’s relevance, cementing its place as Canada’s most valuable banking brand.

RBC follows in second, rising 19% to CAD26.6 billion, supported by revenue growth and the integration of HSBC Bank Canada. Circle K ranks third, up 13% to CAD19.4 billion, benefiting from international expansion and EV infrastructure.

Intact emerged as the fastest-growing Canadian brand, more than doubling its value to CAD6 billion, driven by underwriting strength, higher premium rates, and sustained demand for insurance amid climate-related risks.

Crown Royal remains Canada’s strongest brand, achieving a Brand Strength Index score of 96/100 and an AAA+ rating, the highest accolade for brand strength awarded by Brand Finance. Cineplex and Canadian Tire follow as the second and third strongest brands.

Dollarama has emerged as a brand to watch, with its value rising 57% to CAD3.6 billion and ranking as the fourth strongest Canadian brand. Its growth reflects a structural shift in consumer expectations, where value has become an enduring priority.

Beyond banking, insurance, telecoms, utilities, and retail sectors recorded strong growth.

Alfred DuPuy, Managing Director, Brand Finance North America, commented:

“Canada’s brand landscape in 2026 reflects both stability and evolution. While the country’s largest brands continue to anchor value creation, growth is becoming more diversified across sectors, from utilities to retail and insurance. What stands out is how closely brand performance aligns with structural shifts in the economy and consumer behaviour. Value-driven consumption, energy transition, and digital infrastructure are no longer emerging themes; they are now central to how Canadian brands build strength and sustain growth.”

Canadian brands leading ESG perceptions: Four Seasons Hotels & Resorts, Emera, Canadian Tire, Hydro‑Québec, BC Hydro, and Fairmont, showcasing resilience, innovation, and community‑focused sustainability commitments across sectors.

Note to Editors

The full ranking, additional insights, charts, information about the methodology, and definitions of key terms are available in the Brand Finance Canada 100 2026 report.

About Brand Finance

Brand Finance is the world’s leading brand valuation consultancy.