-

New Brand Finance Ranking: PIF and BlackRock Stay on Top as World’s Most Valuable Sovereign Wealth Fund and Asset Management Brands

  • BlackRock is the world’s most valuable asset management brand at $8.3 billion, J.P. Morgan Asset Management is the strongest
  • PIF is the most valuable sovereign wealth fund brand and fastest-growing in brand value

LONDON--(BUSINESS WIRE)--BlackRock is the world’s most valuable asset management (AM) brand with a value of USD8.3 billion, and PIF is the most valuable and fastest-growing sovereign wealth fund (SWF) brand, according to data from Brand Finance, the world’s leading independent brand valuation consultancy.

The collective value of the top 50 brands grew 5% year on year, to USD73.9 billion in 2025.

BlackRock’s brand value has risen 17%, driven by a surge in assets under management, strategic acquisitions in private markets, and leadership in technology and AI.

PIF is the most valuable SWF brand, (up 11% to USD1.2 billion). It also ranked seventh for brand value to AUM ratio among all AM and SWF brands, the only SWF to feature in the top 10. PIF’s AUM have grown due to robust portfolio performance, driven by a range of key portfolio companies and maturing long-term projects.

J.P. Morgan Asset Management ranks as second most valuable AM brand (up 3% to USD7.2 billion) and leads AM and SWF brands in brand strength with a Brand Strength Index (BSI) score of 87.6/100 (AAA). Vanguard (USD6.0 billion) is third most valuable.

The Abu Dhabi Investment Authority (ADIA) is the strongest SWF by BSI, scoring 64.1/100 (A+). PIF is the second strongest AM brand, scoring 62.9/100 (A+).

David Haigh, Chairman and CEO of Brand Finance, commented: “high-profile investments with a positive impact continue to build the brand values of asset managers and sovereign wealth funds. This is evident in the impact of successful sports partnerships, which deliver an observable uplift in awareness and familiarity among B2B and informed audience. Formula 1 and football are powerful and popular ways for asset managers and sovereign wealth funds to raise their international profiles in a way that is consistent with the brands’ wealth and stature.”

Note to Editors

The full ranking, insights, methodology, and definitions of key terms are available in the Brand Finance Asset Management & Sovereign Wealth Fund 50 2025 report.

About Brand Finance

Brand Finance is the world’s leading brand valuation consultancy.

Contacts

Jamie Hyman
j.hyman@brand-dialogue.com

Industry:

Brand Finance

Release Versions
English
Hashtags
#Brand
#SWF
#assetmanagement
#brandfinance
#brandvalue

Contacts

Jamie Hyman
j.hyman@brand-dialogue.com

Social Media Profiles
Brand Finance on Facebook
Brand Finance on LinkedIn
Brand Finance on X
More News From Brand Finance

Academic Medical Centres Underpin $10 Trillion Intangible Healthcare Economy

LONDON--(BUSINESS WIRE)--Hospitals and academic medical centres (AMCs) are increasingly central to the world’s intangible economy, as data from Brand Finance shows that the global total value of IP and intangibles held by listed healthcare businesses has reached USD10 trillion, representing 84% of total business value. This value includes patents, proprietary formulas, and research and development pipelines, underpinned by research and clinical trials developed within leading hospitals and AMCs...

Brand Finance Canada 100 2025: TD is the most valuable Canadian brand for the third year running, while Crown Royal leads for growth and strength

VANCOUVER, British Columbia--(BUSINESS WIRE)--TD has retained its position as the most valuable Canadian brand for the third consecutive year, according to the latest Canada 100 2025 report by Brand Finance. Despite a 10% decline in brand value this year to CAD23.4 billion, attributed to lower long-term revenue forecasts, TD continues to demonstrate resilience in a shifting economic landscape. According to Brand Finance research in Canada, TD achieves best-in-class scores for familiarity, consi...

Brand Finance US 500 2025: MGM Wins Big With Its Brand Value Doubling, Making It America’s Fastest-Growing Brand

DALLAS--(BUSINESS WIRE)--America’s leading brands are growing faster than the economy, according to Brand Finance, the world’s leading brand valuation consultancy. The total value of the 500 most valuable US brands surged 7.4% to USD 5.79 trillion, outpacing US economic growth of 2.8%. Laurence Newell, Managing Director, Americas, Brand Finance, commented: “With Trump back in the White House, shifting trade policies, tariffs, and political dynamics are creating uncertainty for American brands....
Back to Newsroom