Brand Finance US 500 2025: MGM Wins Big With Its Brand Value Doubling, Making It America’s Fastest-Growing Brand

• Total brand value of the Brand Finance US 500 2025 ranking rises 7.4% to $5.79 trillion, outpacing US economic growth of 2.8%
• MGM is the fastest-growing US brand, up 102%, driven by record revenues and global expansion
• NVIDIA breaks into the top 10 as AI demand surges
• Apple remains America’s - and the world’s - most valuable brand followed by Microsoft and Google

DALLAS--(BUSINESS WIRE)--America’s leading brands are growing faster than the economy, according to Brand Finance, the world’s leading brand valuation consultancy. The total value of the 500 most valuable US brands surged 7.4% to USD 5.79 trillion, outpacing US economic growth of 2.8%.

Laurence Newell, Managing Director, Americas, Brand Finance, commented:

“With Trump back in the White House, shifting trade policies, tariffs, and political dynamics are creating uncertainty for American brands. Brand Finance research shows that volatility in this environment can lead to significant brand value losses, not just in the US, but also among close trading partners like Canada and Mexico. As the situation evolves, resilience and adaptability will be key for brands across the region.”

MGM, the fastest-growing US brand, doubled in value (+102%) to USD 3.8 billion, fueled by record-breaking revenues and a strong reputation, particularly in China. The leisure and tourism sector is rebounding, with Norwegian Cruise (+87%) and Carnival Cruise Line (+86%) experiencing strong brand growth as travel demand surpasses pre-pandemic levels.

Alfred DuPuy, Valuation & Strategy Director, Brand Finance, commented:

“MGM’s explosive growth reflects shifting consumer priorities. As demand for entertainment surges, brands delivering strong customer experiences are winning. Norwegian and Carnival’s growth confirms the travel and tourism comeback.”

The AI boom is reshaping the market. NVIDIA’s brand value surged 98% to USD 87.9 billion, entering the top 10 for the first time. A decade ago, it ranked 424^th.

Apple remains America’s most valuable brand, up 11% to USD 574.5 billion, followed by Microsoft (+35% to USD461.1 billion) and Google (+24% to USD 413.0 billion).

Californian brands dominate, with 84 brands contributing USD 1.92 trillion in brand value. Washington follows, driven by Microsoft and Amazon, with New York ranking third.

View the full Brand Finance US 500 2025 report here

See details of Brand Finance’s methodology here, along with frequently asked questions.