SBLI Enhances its OmniTrak Term to Deliver Faster Decisions, More Client Coverage, and Improved Pricing

WOBURN, Mass.--(BUSINESS WIRE)--The Savings Bank Mutual Life Insurance Company of Massachusetts (“SBLI”) today announced pricing improvements and significant enhancements to its OmniTrak Term product, reinforcing its commitment to help financial professionals stay competitive, streamline the sales process, and deliver better client outcomes.

The latest updates to OmniTrak are designed to increase approval rates, accelerate underwriting decisions, and expand eligibility for a broader range of applicants—all while maintaining a seamless, digital-first experience.

Key enhancements include:

• Expanded eligibility criteria across build, nicotine use, family history, and diabetes
• Improved rate class outcomes for a wider spectrum of clients
• Increased instant approval limits, now up to $2 million
• Enhanced data and scoring capabilities, enabling faster approvals with no medical exams for more applicants
• Better pricing in several high-volume market segments

OmniTrak is widely available to financial professionals on several market-leading life insurance distribution platforms.

“These enhancements and pricing improvements reflect SBLI’s ongoing focus on innovation and accessibility,” said Wade Seward, chief distribution officer of SBLI. “By expanding eligibility and leveraging advanced data capabilities, we’re empowering our agency partners to serve their clients more efficiently and effectively, while helping secure their financial futures.”

For more information, visit OmniTrak 2026 – SBLI Partners.

About SBLI

For more than 115 years, The Savings Bank Mutual Life Insurance Company of Massachusetts (“SBLI”) has offered simple, dependable life insurance solutions to families across the United States. With a focus on clarity, personal support and long-term trust, SBLI provides term and whole life products that help people protect what matters most. For more information, visit www.sbli.com.

SBLI is a registered trademark of The Savings Bank Mutual Life Insurance Company of Massachusetts, Woburn, MA. NAIC #70435. Licensed in 49 states and DC (excludes NY). Products and features may not be available in all states. SBLI is in no way affiliated with SBLI USA Life Insurance Company, Inc. © 2026 All rights reserved.

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