-

SBLI’s EasyTrak Term Now with Chronic Illness Rider at No Additional Premium Cost

WOBURN, Mass.--(BUSINESS WIRE)--SBLI today announced that its popular EasyTrak Digital Term product just got even better. In addition to the product’s existing built-in benefits, EasyTrak now automatically includes a Chronic Illness Rider, at no extra premium cost.

Designed with both affordability and convenience in mind, EasyTrak continues to deliver simple, streamlined protection. The Chronic Illness Rider allows eligible policyholders who meet rider criteria as certified by a physician to accelerate up to 50% of their death benefit, to a maximum of $250,000. The benefit is automatically included in the policy, making it easier than ever for clients to be financially empowered when they need it most.

“EasyTrak has always been about removing barriers and making life insurance simple,” said Wade Seward, SBLI Chief Distribution Officer. “With the addition of the Chronic Illness Rider at no additional premium cost, we’ve enhanced the product’s value while maintaining the speed and ease that agents and clients require.”

Affordable Protection — Built for Today’s Needs

EasyTrak is designed to help agents get coverage in place quickly and efficiently, offering:

  • Instant decisions on all applications;
  • Ability to instantly edit coverage; and
  • Quote-to-issue in just nine minutes.

Terminal illness benefits were already included, and with the addition of the Chronic Illness Rider, EasyTrak delivers expanded living benefits – without added premium or time to issue.

“With its fully digital experience, EasyTrak empowers agents to move at the speed of their clients’ lives,” Seward added. “By combining affordability, speed, and built-in living benefits, EasyTrak continues to raise the bar for modern term life insurance.” To learn more about EasyTrak, please visit SBLI Easytrak Digital Term – SBLI Partners.

About SBLI

For more than 115 years, SBLI (The Savings Bank Mutual Life Insurance Company of Massachusetts) has offered simple, dependable life insurance solutions to families across the United States. With a focus on clarity, personal support and long-term trust, SBLI provides term and whole life products that help people protect what matters most. For more information, visit www.sbli.com.

SBLI is a registered trademark of The Savings Bank Mutual Life Insurance Company of Massachusetts, Woburn, MA. NAIC #70435. Licensed in 49 states and DC (excludes NY). Policy Form Series 24-P-SIT. Rider Form Series:18-R-AXRDB, 25-R-CHIXDB. Products and features may not be available in all states. SBLI is in no way affiliated with SBLI USA Life Insurance Company, Inc. ©2026 All rights reserved.

 

26-4091

 

Contacts

Alexander Caswell
Regan Communications Group
617-488-2885
scaswell@regancomm.com

SBLI


Release Versions

Contacts

Alexander Caswell
Regan Communications Group
617-488-2885
scaswell@regancomm.com

More News From SBLI

SBLI Announces New Term Life Application and Submission Process to Align with Agent and Consumer Preferences

WOBURN, Mass.--(BUSINESS WIRE)--SBLI (The Savings Bank Mutual Life Insurance Company of Massachusetts) is pleased to announce a new application and submission process for its OmniTrak and EasyTrak term life insurance products that addresses consumer demand for more immediate and convenient purchasing experiences. SBLI brought its EasyTrak Term to financial professionals earlier this year, providing a modern, seamless purchasing experience that offers decisions in under 45 seconds and an ability...

SBLI Refreshes Brand Identity with a Focus on Modern, Simple Life Insurance Protection

WOBURN, Mass.--(BUSINESS WIRE)--SBLI (The Savings Bank Mutual Life Insurance Company of Massachusetts), a mutual life insurance company trusted by generations of families since 1907, today launched a refreshed evolution of its brand identity. The identity marks a renewed expression of SBLI’s mission to offer “Simply Better Life Insurance” – dependable, affordable life insurance coverage. Updates have been made to SBLI’s visual identity, such as its logo and brand colors, as well as its voice an...

SBLI Delivers Faster, Simpler Claim Payouts with CARE from Swiss Re

WOBURN, Mass.--(BUSINESS WIRE)--SBLI (The Savings Bank Mutual Life Insurance Company of Massachusetts) has introduced a new advancement to its claims experience with the integration of Swiss Re’s CARE claims decision engine. Developed by Swiss Re, a leading global provider of reinsurance and insurance-based risk solutions, CARE (Claims Automated Rules Engine) is designed to support intelligent claim assessments with configurable, risk-based rules. It enables insurers to make faster, more accura...
Back to Newsroom