Prove Launches Identity Platform as the Trust Layer for an Agentic World

New end-to-end platform establishes the persistent identity foundation businesses need to verify and trust every person, business, and AI agent at every interaction, across the entire customer lifecycle

NEW YORK--(BUSINESS WIRE)--Prove, the leader in digital identity, today launched the Prove Identity Platform℠, a unified platform that transforms identity from a one-time verification event into a persistent foundation of trust, built for a world where people, businesses, and AI agents must all be verified and trusted in real time.

AI agents are already initiating real transactions on behalf of real people. OpenAI and Stripe launched the Agentic Commerce Protocol in September. Visa named Anthropic, OpenAI, and Perplexity as agentic commerce partners. As that shift accelerates, the central question facing every organization becomes: Is this person real, and did they authorize this specific action, for this specific purpose? Answering that question requires something no point solution can provide: a persistent identity foundation that knows the person, not just the moment.

For most organizations, that foundation has never existed. Identity has been managed through fragmented tools like verification at onboarding, authentication at login, and monitoring for fraud through separate systems that never share context. Every handoff is a gap. Every gap is a risk. The Prove Identity Platform closes that gap permanently.

“AI can fabricate a face or clone a voice, but it cannot replicate a decade of real digital behavior,” said Rodger Desai, Founder and CEO of Prove. "The Prove Identity Platform is built on 12 years of authenticated identity history covering 90% of the world's digitally active adults, and that foundation compounds with every interaction. That is the model the AI economy requires, and what we’ve spent the last decade building."

All Prove solutions now run on the Prove Identity Platform, which includes three core components embedded by default:

• Prove Key Management provides adaptive authentication, binding cryptographic keys to user devices and intelligently orchestrating authentication to deliver seamless experiences while meeting the most stringent security and regulatory requirements.
• Prove Identity Manager delivers proactive identity monitoring and real-time alerts on key lifecycle events such as device, phone number, and carrier changes.
• Prove Global Fraud Policy provides advanced fraud protection by turning network intelligence and real-world fraud insights into a unified defense that adapts to emerging threats.

"By 2030, there will be 4 to 40 AI agents acting on behalf of every human on the planet, and none of them should be allowed to act without continuously verified identity behind them,” said Richard Crone, CEO, Crone Consulting. “After-the-fact compensating controls can't keep pace with the exponential rise of agentic fraud, purchase hallucinations, and prompt-injection attacks. The Prove Identity Platform delivers the active, bank-grade security that agentic commerce requires. It is protection that doesn't just persist, but compounds, building a more complete picture of every user with every verified interaction."

With this launch, Prove also expands its agentic solution suite — a set of tools for building and securing AI-agent-driven experiences. The suite extends Prove's persistent identity foundation into agentic workflows, embedding cryptographically signed consent directly into the identity token so it travels with every agent action. A single token call delivers proof of humanity, proof of consent, and proof of authorization simultaneously. It is built on open protocols already integrated across leading AI frameworks, including OpenAI, Anthropic, and Salesforce.

"Our customers expect a digital experience that is both seamless and secure, and in gaming, the stakes for getting identity right are exceptionally high," said John Snyder, Senior Manager, Product at BetMGM. “With Prove’s Pre-Fill and Unified Authentication solutions on the Prove Identity Platform, we’re streamlining onboarding, enabling seamless authentication, and strengthening fraud protection, all while reducing friction. This partnership allows us to turn identity into a true strategic advantage and set a new benchmark for trusted digital experiences in gaming.”

All of Prove's solutions are now generally available on the Prove Identity Platform. These include Human Assurance, Account Opening, Pre-Fill for Consumer and Business, Verified User, Unified Authentication, Know Your Payee, ProveX, and the Agentic Suite – each powered by a single identity foundation that strengthens every solution it underlies.

About Prove Identity, Inc. Prove makes identity work – verifying real people, businesses, and agents in real time without friction or guesswork. Trusted by 19 of the top 20 U.S. banks and thousands of leading brands worldwide, Prove helps the biggest names in banking, fintech, crypto, gaming, commerce, insurance, and healthcare grow with confidence. Prove's identity verification and authentication solutions streamline onboarding, prevent fraud, and deliver seamless customer experiences across channels. With Prove, identity is no longer a question – it's proven. Learn more at www.prove.com.