Aussie Unveils New Dry Shampoo Collection, Instantly Refreshing All Hair Types and Extending Styles Between Washes

Lightweight, Talc-Free Formulas Deliver Instant Volume and Freshness Without Residue for all hair types, from straight to wavy to curly to coily.

CINCINNATI--(BUSINESS WIRE)--Aussie, a leader in haircare, today announced the launch of its new Dry Shampoo Collection, a three-product lineup designed to instantly refresh, revive volume, and extend styles for all hair types between washes. Available now at major retailers including Walmart.com, CVS, Dollar General, and Kroger, the innovative collection offers lightweight, residue-free formulas for a quick, effective hair refresh.

• Aussie introduces a new three-product Dry Shampoo Collection: Instant Refresh, Instant Volume, and Instant Texture.
• Formulas are talc- and butane-free, delivering instant freshness and volume without heavy residue or white cast.
• The collection is specifically designed to be suitable for all hair types and textures, including curls, without disrupting natural patterns.
• Each product helps consumers extend wash days by absorbing oil, refreshing roots, and reviving styles in seconds.
• The dry shampoos feature a refreshing Mint & Water Lily scent and are available at an accessible MSRP of $7.99.

In today's fast-paced world, consumers seek convenient yet effective solutions to maintain their hair between washes without committing to a full wash day or encountering heavy, residue-filled products. Many existing dry shampoos fail to cater to all hair types, especially curls, often leaving unwanted white cast or disrupting natural patterns. Aussie's new collection addresses this gap by offering a versatile, lightweight solution that supports modern styling habits, from quick post-workout refreshes to extending the life of second- or third-day hair, ensuring everyone can achieve fresh, voluminous hair effortlessly.

The Aussie Dry Shampoo Collection includes three distinct, lightweight, and residue-free formulas, each designed for specific needs while being suitable for all hair types and textures, including curls and waves. All products are infused with a refreshing Mint & Water Lily scent and are formulated without talc or butane.

• Aussie Instant Refresh Dry Shampoo (MSRP $7.99): Instantly removes dirt and oil to cleanse hair between washes without excess residue. Best for curls, it revives roots and boosts freshness. Best for Type 1 straight hair to Type 2 waves, Type 3 curls, and Type 4 coils.
• Aussie Instant Volume Dry Shampoo (MSRP $7.99): Absorbs oil at the roots to cleanse hair and revives lifeless strands, boosting volume without weighing hair down. Best for Type 1 straight hair to Type 2 waves, Type 3 curls, and Type 4 coils.
• Aussie Instant Texture Dry Shampoo (MSRP $7.99): Absorbs excess oil and helps revive and enhance textured styles, keeping looks defined and wearable for longer without weighing hair down. Best for Type 1 straight hair to Type 2 waves, Type 3 curls, and Type 4 coils.

The new Aussie Dry Shampoo Collection is available now across multiple national retailers, including Walmart.com, CVS, Dollar General, and Kroger. Each product in the three-item lineup is priced at an accessible manufacturer's suggested retail price (MSRP) of $7.99, offering premium performance without a high cost.

"We are excited to introduce the Aussie Dry Shampoo Collection, born from the simple truth that refreshing your hair, especially curls, should not require starting your routine over," said Sara Vincent, Brand Director, Aussie. "Each formula works quickly to absorb oil, revive styles, and bring volume back to life in seconds, helping consumers extend wash days without disrupting their natural texture. Great hair between washes should not come at a premium; these formulas deliver instant refresh, performance, and confidence at an accessible price point."

Frequently Asked Questions

Q: What is the new Aussie Dry Shampoo Collection?

A: The Aussie Dry Shampoo Collection is a new three-product lineup—Instant Refresh, Instant Volume, and Instant Texture—designed to absorb oil, refresh roots, and revive styles for all hair types between washes.

Q: Is Aussie Dry Shampoo suitable for all hair types, including curly hair?

A: Yes, the collection is developed with all textures in mind, including curls, and delivers instant lift and freshness without disrupting natural patterns or definition. It's suitable for all hair types.

Q: What are the key features of the Aussie Dry Shampoos?

A: Key features include lightweight and residue-free formulas, the absence of talc or butane, an infusion of a refreshing Mint & Water Lily scent, and the ability to instantly absorb oil and refresh roots.

Q: Where can I purchase the new Aussie Dry Shampoo?

A: The new Aussie Dry Shampoo collection is available now at Walmart.com, CVS, Dollar General, and Kroger.

Q: How much does each Aussie Dry Shampoo cost?

A: Each product in the Aussie Dry Shampoo Collection has a manufacturer's suggested retail price (MSRP) of $7.99.

About

Aussie Haircare strives to bring the fun into haircare with a diverse lineup of products. Aussie Hair has a variety of shampoos, conditioners, and styling products for all hair types to help you look and feel your best every day. The current Aussie Hair offerings include: Ultra Wonder, 3 Minute Miracle, Miracle Coils, Miracle Waves, Hair Insurance, Instant Freeze, Mega, Instant Volume, Miracle Curls, Miracle Moist, Miracle Repairer, Sprunch, Total Miracle, Dry Shampoos, and more. All Aussie products are PETA certified cruelty-free. Procter & Gamble (P&G) serves consumers around the world with one of the strongest portfolios of trusted, quality leadership brands, including Always, Ariel, Bounty, Charmin, Crest, Dawn, Downy, Febreze, Gillette, Head & Shoulders, Olay, Oral-B, Pampers, Pantene, SK-II, Tide, Vicks and more. The P&G community includes operations in approximately 70 countries worldwide. Visit www.pg.com for the latest news and information.