Meal Ticket Launches TrackMax+, a Unified Platform Built to Help Food Distributors Maximize Earned Income

TrackMax+ brings together distributor, supplier, and operator data to give food distributors unmatched visibility and control to protect margins and grow revenue.

BOISE, Idaho--(BUSINESS WIRE)--Meal Ticket, a leading software provider in the foodservice supply chain, today announced the launch of TrackMax+, the only comprehensive, end-to-end profitability management platform purpose-built for food distributors. TrackMax+ brings together rebate and allowance management, trade show management, sales prospecting, marketing tools, supplier intelligence, and operator-level insights into a unified platform — helping distributors capture every dollar earned.

Historically, food distributors have relied on disconnected spreadsheets, manual reconciliation processes, and fragmented tools to manage their most complex and high-stakes programs. TrackMax+ was built to change that. Customers using the platform have increased purchase rebate income by 1–3%, reduced leakage by 2%, and shortened vendor accounts receivable cycles from 90 days to as little as one week. By centralizing every facet of distributor profitability management from line-item rebate tracking to supplier negotiations and operator-level insights, TrackMax+ eliminates the manual overhead and costly leakage that quietly erodes distributor margins.

“With the launch of TrackMax+, Meal Ticket hits a new milestone in our commitment to driving profitability throughout the foodservice supply chain. Distributors are facing real margin pressure, and they deserve software that was built specifically for the complexity of their business. With TrackMax+, we're giving distributors the visibility, automation, and control they need to secure the revenue they’ve already worked for and scale without the guesswork."
— Sheryl Hoskins, CEO, Meal Ticket

TrackMax+ is organized around five core capabilities that address the full lifecycle of distributor profitability management:

• Rebate & Allowance Management consolidates every rebate and allowance program into a single system, automating invoicing, reconciliation, and funds allocation to stop earned income from slipping through the cracks.
• Distributor Insights delivers true customer profitability through real-time performance insights and configurable reports built on actual sales and earned income data — replacing the outdated spreadsheets that many distributors still depend on today.
• Trade Show Management transforms food shows from logistical overhead into a measurable revenue driver, with integrated CRM, allowance negotiation, AI-driven customer recommendations, and real-time analytics across the full event lifecycle.
• Sales Prospecting & Marketing is a CRM purpose-built for food distribution — with AI-powered prospecting, targeted digital campaigns, and auto-generated customer dashboards directly connected to sales data.
• Supplier Intelligence turns distributor sales data into a strategic asset, enabling co-executed supplier campaigns, automated relationship management, and the kind of data-driven supplier partnerships that create lasting competitive advantage.

"Bringing everything together in TrackMax+ has been a great step for us. Before, things could get lost in transition with too many hands involved in manual tracking and Excel. Now, we’re able to track our programs, earned income, and sales data all in one place, which is exactly what we needed to eliminate those manual processes."
— Brittany Bennett, Tech/Marketing, Saint Joe Distributing

TrackMax+ is the result of three decades of deep expertise in foodservice distribution. Unlike generic enterprise tools retrofitted for foodservice, TrackMax+ was built specifically for the complexity of rebate programs, supplier negotiations, and distributor-operator relationships. As a unified platform, it connects rebate data, operator insights, CRM workflows, and trade show execution in one system, creating an advantage that siloed tools cannot match.

“For the first time, distributors have a unified platform built to maximize profitability across rebate management, supplier programs, sales, and insights. Our team has spent years embedded in this industry building toward this moment, and we’re excited about what comes next.”
— Leslie Persaud, EVP Product Management, Meal Ticket

TrackMax+ is part of the broader Meal Ticket family, which also includes MarketMan, the leading restaurant inventory management platform trusted by more than 15,000 locations across 55+ countries. Together, TrackMax+ and MarketMan deliver advanced profitability management tools that help food distributors, suppliers, and restaurant operators protect margins and grow their businesses.

“Every day, we talk to distributors who are losing money they've already earned, not because they made a mistake, but because the tools they're using weren't built to handle the complexity of their programs. TrackMax+ changes that. From the moment a supplier agreement is negotiated to the moment funds are reconciled and settled, the entire lifecycle lives in one place. For our customers, that means fewer errors, less manual work, and stronger margin at every step."
— Julie Cole, Senior VP Distributor Solutions, Meal Ticket

Food distributors interested in learning more or scheduling a demo can visit www.mealticket.com/trackmaxplus.

About Meal Ticket

Meal Ticket is a leading software provider in the foodservice supply chain, delivering profitability management and margin optimization solutions for distributors, suppliers, and restaurant operators. The Meal Ticket family includes TrackMax+, the end-to-end profitability management platform supporting nearly 400 distributors and suppliers, and MarketMan, the AI-powered inventory management platform trusted by 15,000+ restaurants worldwide. Together, Meal Ticket’s platforms enable the foodservice industry to shift from legacy analog systems to fully automated, software-driven solutions—resulting in better margin capture, more strategic supplier relationships, and higher operational efficiency. Meal Ticket was founded in 2011. For more information, visit mealticket.com.

About TrackMax+

TrackMax+, by Meal Ticket, is the end-to-end profitability management platform built for food distributors and suppliers. It brings together rebates, allowances, supplier programs, and performance data into one modular system—giving distributors the real-time visibility and precise control they need to protect margins, automate program management, and strengthen operator and supplier relationships. TrackMax+ processes over $40B in annual sales and rebate volume and is trusted by nearly 400 distributors and suppliers. For more information, visit www.mealticket.com/trackmaxplus.