Plynk® Teams Up with Military Makeover with Montel® to Empower Military Families through Financial Confidence

Investing app joins nationally recognized episode to help military families build financial confidence — while their homes get a life-changing makeover

JERSEY CITY, N.J.--(BUSINESS WIRE)--Plynk®, the award-winning investing app designed to simplify the investing experience and empower users with confidence-building tools, today announced its participation in Military Makeover with Montel® for the show’s 45th season, which aired April 9, on Lifetime TV.

Through the collaboration, the Plynk team is helping spotlight the importance of financial wellness and long-term stability for veterans and military families transitioning into civilian life. As part of the third episode, Karen Harrison, Plynk App Service Analyst, introduces the app’s recently launched initiative Plynk Serve: Military - a dedicated in-app experience designed specifically for members of the military community.

Check out this short video clip showcasing the Plynk Serve: Military appearance.

“Through conversations with veterans, we’ve learned that financial readiness and education are critical when transitioning from the structure of military service to the autonomy of civilian life,” said Harrison. “That’s why we built Plynk Serve: Military — to help veterans proactively prepare for their financial future. It’s designed with small, steady steps to build knowledge, confidence, and real-world financial readiness.”

While the show transforms families’ homes, the Plynk team shines a light on something just as essential to everyday life: helping military families build lasting financial confidence long after their service ends.

“We believe everyone deserves the chance to feel confident about their financial future,” said Kristin Kanders, Head of Marketing & Engagement for the Plynk app. “Collaborating with Military Makeover with Montel® is a powerful way to honor the sacrifices of veterans and their families — while shining a light on the importance of building long-term financial security after service.”

Military Makeover with Montel® brings together companies, nonprofits, and volunteers to give back to military families across the United States. This season’s renovation takes place in Palm Springs, FL, featuring the Dawson family — including Army veteran Matthew — whose story of resilience and dedication inspired the community to rally around them.

Plynk Serve: Military offers veterans and service members bite-sized, military-centric lessons and tools — including a new “Veterans-Led” investing category and Simulated Trading with $100K in virtual funds — to build confidence step by step, even before their first real trade.

Through initiatives like this, the Plynk team continues to champion financial inclusion, education, and confidence-building tools — helping more people take their first step toward investing… and a stronger financial future.

The Plynk Serve: Military experience is available to Plynk app users who indicate military service during account opening. Investors can open an account directly in the app and begin contributing in just a few steps.

About Plynk

Plynk® is an investing app that aims to help individuals get started, build confidence, and gain knowledge along the way. Created by a team passionate about empowering investors, the Plynk app provides an easy-to-use experience that is free of complexity and confusion. With straightforward language and clear explanations, the app helps tackle the big things that prevent people from investing and the little ones that keep them from enjoying it. Users can explore and invest with as little as $1.

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All investments involve risk, including the possible risk of loss. As prices for stocks and funds fluctuate over time, recurring investments require ongoing monitoring. Simulated trading is for informational purposes only. Past performance does not guarantee future results; actual performance returns will vary. Plynk marks are the property of FMR LLC; third-party marks are the property of their respective owners.

The Simulated Trading tool is for informational purposes only. Please note that past performance in the simulation does not indicate future results in actual trading.

Brokerage accounts and related information and services are provided by Digital Brokerage Services LLC (DBS), member of FINRA and SIPC, 499 Washington Boulevard, Jersey City, NJ 07310.

About Military Makeover with Montel®

A BrandStar Original, is America’s leading branded reality TV show that offers hope and a helping hand here on the home front to members of our military and their loved ones. A veteran of both the Marine Corps and the Navy, talk show legend and military advocate Montel Williams, who creatively co-produces the show along with a colorful cast that seeks to transform the homes and lives of military families across the country. The cast includes co-hosts Art Edmonds and designer Jennifer Bertrand. This special series enlists caring companies of all sizes as well as non-profits and the local community. Military Makeover airs on Lifetime® and on the American Forces Network which serves American servicemen and women, Department of Defense and other U.S. government civilians and their families stationed at bases overseas, as well as U.S. Navy ships at sea. Help starts at home for veterans on Military Makeover. Join us as our makeover team engages to change the living situation – and the lives – of these deserving families.

About BrandStar

We’re matchmakers; connecting People to Brands to Do Life Better. BrandStar has unparalleled experience in creating customized educational content for brands with laser targeted extensive distribution through their multi-channel network ecosystem and methodology. From Original television programming on Lifetime, BrandStar.tv, social media, digital marketing, to media management, and PR; BrandStar helps brands connect with the right consumer, at the right time, with the right message, through all the right channels.

Digital Brokerage Services LLC (DBS) and the Plynk App are unaffiliated with Military Makeover and BrandStar. There is no form of legal partnership, agency affiliation, or similar relationship between Military Makeover, BrandStar and DBS and the Plynk app, nor is such a relationship created or implied by the information herein.

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