IRALOGIX Partners With Capitalize to Streamline 401(k) Rollovers

Empowers Financial Advisors to Easily Capture and Consolidate Retirement Assets

Opens Digital Access to the $1Tn Annual Rollover Market

PITTSBURGH--(BUSINESS WIRE)--IRALOGIX, a leading fintech retirement provider, today announced a partnership with Capitalize, the industry’s leading infrastructure for 401(k) rollovers, to integrate Capitalize’s Embedded Rollover API directly into IRALOGIX’s platform. The integration gives advisors a fully digital way to capture and consolidate retirement assets at the pivotal moment when clients are deciding where their savings will be held and managed.

Rollovers represent one of the largest growth opportunities in wealth management, yet manual steps, limited transparency, and operational back-and-forth have long slowed the process. Through this integration, retirement savings spread across former employers can be located, consolidated, and transferred through a single digital workflow, reducing the delays and frustration that have historically caused many rollovers to stall or go unfinished.

Advisors gain real-time visibility into status updates, significantly reducing administrative workload while keeping the focus on client guidance. The solution is powered by IRALOGIX’s real-time, API-driven infrastructure and Capitalize’s widely-used Embedded Rollover API, delivering a seamless experience from start to finish.

“The rollover moment is when assets are in transition,” said Peter J. de Silva, CEO at IRALOGIX. “By embedding Capitalize into our platform, we’re equipping advisors with a modern, digital solution that helps them engage clients at that key point while maintaining control of the relationship.”

With approximately $1 trillion in annual rollover volume and almost $2 trillion remaining in left-behind, legacy 401(k) accounts, the opportunity for asset growth is substantial. IRALOGIX’s platform supports accounts of all sizes, including smaller balances often declined by legacy systems, allowing advisors to expand assets under management without turning smaller accounts away. Full ownership of client relationships, assets, and revenue is maintained by the advisor via IRALOGIX’s SaaS model.

“Modernizing the way advisors help clients consolidate retirement accounts is a substantial opportunity,” said Gaurav Sharma, CEO of Capitalize. “By partnering with IRALOGIX, we’re excited to help more advisors and clients find and roll over their assets, so they can focus on building wealth for the long-term.”

The partnership with Capitalize reinforces IRALOGIX’s role as a modern infrastructure platform for wealth and retirement providers. By embedding Capitalize’s digital rollover capability, IRALOGIX offers financial intermediaries a turnkey solution that allows them to engage clients when they are determining where their retirement assets will ultimately be consolidated and managed.

For Capitalize, the integration significantly expands distribution by providing access to IRALOGIX’s network of financial institution partners without requiring separate integrations with each one. The partnership also builds on Capitalize’s growing client roster, including TIAA, SoFi, Betterment, Robinhood, and others, reinforcing its position as a leading digital rollover platform.

About IRALOGIX

IRALOGIX is modernizing the $18 trillion IRA market with fully digital, customizable retirement solutions that work for everyone – from the smallest to the largest institutions. Our cloud-based technology allows financial organizations to offer efficient, paperless IRAs under their own brand, without operational complexity or high costs. Designed to integrate seamlessly with your business, IRALOGIX supports both in-house teams and leading third-party providers. The result: a scalable, flexible platform that helps institutions grow, serve more clients, and stay competitive in an evolving retirement landscape. Learn more at www.iralogix.com.

About Capitalize

Capitalize is the industry’s leading platform to help financial institutions, financial advisors, and individuals digitally locate and transfer retirement assets, such as 401(k)s. Capitalize's technology is used by financial institutions to power rollovers natively for their users and is also available to advisors directly. Capitalize has been recognized as one of TIME's 100 Best Inventions, one of the Most Innovative Companies in America by Fast Company, and a Forbes Top 50 Fintech. For more information about Capitalize, visit www.hicapitalize.com.