Pricefx Named a Leader in the 2026 Gartner® Magic Quadrant™ for B2B Pricing and Rebates Optimization Software

Recognized for Ability to Execute and Completeness of Vision in first-ever Magic Quadrant for the category

CHICAGO--(BUSINESS WIRE)--Pricefx, a global leader in pricing intelligence for B2B enterprises, today announced it has been named a Leader in the 2026 Gartner® Magic Quadrant™ for B2B Pricing and Rebates Optimization Software. This marks the inaugural edition of the report evaluating vendors in this category and it positions Pricefx in the Leaders quadrant based on the company’s execution and vision.

“We believe this recognition in the first Gartner Magic Quadrant for our category underscores the strategic role of pricing in today’s volatile global economy,” said Ronak Sheth, CEO of Pricefx. “Organizations are navigating constant disruption, from inflationary pressures, tariffs, and supply chain shocks, and need intelligent, AI-driven systems that enable real-time response. Pricefx was built for this.”

To us, Pricefx’s positioning in the Leaders quadrant reflects its ability to support a broad range of pricing use cases across industries. In the report, Gartner noted “Leaders have the Ability to Execute their vision through products, services and demonstrably solid business results in the form of revenue and earnings. Leaders have significant successful customer deployments with multiple proofs of large-scale deployments. They achieve consistently above-average customer experience satisfaction scores. They are often the vendors against which other providers measure themselves.”

We see that the report highlights a broader market shift toward enterprise-grade pricing platforms that can handle increasing complexity, including dynamic pricing, rebate management and AI-powered optimization.

“As pricing becomes a core lever for growth and margin protection, companies are moving toward platforms that unify strategy, execution and intelligence,” said Lindsay Sanchez, Chief Marketing Officer at Pricefx. “We believe our placement in the Leaders quadrant reflects our continued investment in AI innovation and our commitment to helping customers move beyond spreadsheets and unlock significant margin improvement.”

This designation follows Pricefx being named a Leader in the IDC MarketScape for Worldwide B2B Revenue and Profit Optimization Platforms earlier this year, which in our opinion marks a consistent pattern of industry recognition for the company’s innovation and market vision.

To learn more about Pricefx’s position in the 2026 Gartner® Magic Quadrant™ for B2B Pricing and Rebate Optimization Software, visit https://learn.pricefx.com/magic-quadrant-for-b2b-pricing-and-rebate-optimization-software.

Gartner Disclaimers

Gartner, Magic Quadrant for B2B Pricing and Rebates Optimization, By Mark Lewis, Luke Tipping, 13 April 2026.

Gartner does not endorse any vendor, product or service depicted in its research publications and does not advise technology users to select only those vendors with the highest ratings or other designation. Gartner research publications consist of the opinions of Gartner’s research organization and should not be construed as statements of fact. Gartner disclaims all warranties, expressed or implied, with respect to this research, including any warranties of merchantability or fitness for a particular purpose.

Gartner and Magic Quadrant are trademarks of Gartner, Inc., and/or its affiliates.

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About Pricefx

Pricefx is the global leader in AI-powered B2B price optimization and management for enterprise manufacturers and distributors. The Pricefx Enterprise Pricing Intelligence Platform brings together connected pricing Agents, AI-driven price and deal optimization, and core capabilities including price setting, quoting, rebates, agreements, and sales guidance to enable organizations to turn pricing into a strategic growth lever. Embedded within leading enterprise ecosystems such as SAP and Salesforce, Pricefx integrates pricing intelligence directly into systems teams use every day, helping to align pricing strategy with deal execution at scale. Since pioneering cloud-native pricing more than a decade ago, Pricefx has delivered the industry’s fastest time to value, with customers typically activating in under six months and achieving an average first-year ROI of 15X. Learn more at www.pricefx.com.